Our leadership team can be found around our clients’ tables, helping to solve a communications problem. We can be seen leading teams through the ideation process. We can be found sitting at a computer working through an editing session. We lead by example because we love what we do. Which also means it’s our job to inspire every employee here to do the same.
Peter LaMotte is a skilled marketing, public relations and advertising executive with experience in complex communications, reputational issues, marketing and advertising strategies.
Over the last two decades, Peter has built his expertise by working with clients all over the world. Peter brings this diverse background to Chernoff Newman to provide holistic and integrated solutions to needs of their clients.
Prior to joining Chernoff Newman, Peter spent ten years in Washington, DC including leadership of digital strategy for a premier crisis and reputation firm where his client base included Fortune 100 corporations, international associations, individuals and foreign governments. Prior to that he ran an online advertising agency that created rich media content for global brands through a network of creative professionals from around the globe. Peter also served as a marketing and communications consultant. He also has rich technology and marketing experience working for firms in Los Angeles, CA and Memphis, TN.
Peter is often quoted in national media outlets including the Wall Street Journal, Washington Post, Forbes and industry publications such as Stat News and PR Week. He has taught classes and seminars at Georgetown University, University of Maryland, Vanderbilt University and American University on the topics of reputation management, entrepreneurism, and marketing. He holds a BA in International Business from Rhodes College and an MBA from Vanderbilt’s Graduate School of Management. Born and raised in Beaufort County, SC, Peter now lives in Charleston, SC with his wife and daughter.
Every person here has the courage to do something big, something different. Something that will change the way marketing communications is viewed. We wonder what’s next for our clients. What’s next for our industry. And we use this curiosity to create new ways to communicate with consumers.
We live in a team environment, where we truly work across all disciplines in our marketing efforts. And the most important member of our team? That’s our client. Together, we connect with consumers on a personal level. Technology may drive this engagement, but people are who really make it happen.
Regardless of what office we reside in or what discipline we work in, we are all makers. We are innovators. We are driven to be catalysts for change. We’re constantly watching what other communication tools are being utilized, while pushing forward with what will work for our clients. No client is too small for a really big idea.
Our focus is on strategic work. It’s work that works. That means it’s original. Creative. But also made with the intent of changing consumer behavior for the benefit of our clients. At Chernoff Newman, we think with your bottom line in mind.
Each one of us holds the other accountable for the work we do. It’s our team’s foundation. We are client-focused and responsive. We are ambitious in our ideas. But we don’t stop at dreaming - we finish what we start. So that we can measure where we’ve been and decide where to go next.
Knowing that the work we do is seen by our friends and our families, that means something to us. Integrity comes with our work product. So you can trust that we’ll do what we say and that we will do it to the best of our ability. It’s why each of us gets up in the morning - so we always go for great.
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We’re always looking for talented, like-minded people who are into working hard and producing great work. If you think you’ve got what it takes, then bring it. And if you’re still in college and trying to get ahead, there’s also good news: we offer great internships.Career Opportunities