Force Protection Touch Screen

Force Protection Touchscreen

RESULTS

  • Booth traffic significantly increased with the installation, leading to an increase in qualified leads

  • Individual Force Protection employees were able to provide presentations to many attendees at once, saving valuable booth time and creating a buzz on the show floor

  • Time inside the booth increased as onlookers became
    engaged with the solutions by being able to navigate
    the touch screen themselves

OBJECTIVE

Showcase all of Force Protection’s products and services in a unique, engaging and high-tech manner during tradeshows.


STRATEGY

Use cutting-edge technology to attract tradeshow attendees to Force Protection’s booth, while concurrently getting them involved in the demonstration.

TACTICS

Utilize multiple touchscreens to present, describe and explain Force Protection’s products and services so that attendees can both watch and participate in the demonstration.
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