Karrus Touch Screen

RESULTS

  • Booth traffic increased during the trade show, enabling Force Protection to qualify more leads

  • One-on-one demos sparked a General to send positive reviews via email

  • Touchscreen and tablet so well received that an online version was created after the tradeshow at karrusfp.com

OBJECTIVE

Introduce the Karrus Vehicle Logisitics Suite – a set of tools available so that informed decisions can easily be made in the supply chain for MRAP vehicles.

STRATEGY

Simplify the complicated logistics suite so that answers on spare part requirements, operational costs and fleet-help analysis can be delivered in a tough environment.

TACTICS

Create a video-embedded touchscreen, where tools are not
only showcased, but demos are also available in as little as
15 minutes. Also create the content on a handheld tablet,
so that one-on-one conversations can be had in the booth
or on the trade show floor.
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