Tag Archives: energy
Dayton Power & Light knows the Miami Valley. As the provider of energy for the area for over 100 years, DP&L works with their residential and business customers to help them save money and energy. Two years ago, we launched the award-winning Tomorrow Starts Today campaign to showcase the … Continue reading
In the wake of Superstorm Sandy, millions of Americans are living without power. As a leader in storm restoration, when Mother Nature lashes out Pike Electric steps up to help. In this case, sending crews from across the country to help get the lights back on. While this may seem like a big job, this is just another day in … Continue reading
At Chernoff Newman, we’re always trying to push the creative boundary, employing innovative ideas that allow us to showcase a brand while providing value to the target audience.
EDF Energy, a London-based utilities company, has done just that. Capitalizing on the popularity and high-volume of attendees at the 2012 London Olympics, EDF Energy has launched its first “brand hub” called the Pavilion.
The Pavilion is an experiential center designed to … Continue reading
As the summer months continue to heat up, it’s always a good idea to have your HVAC unit checked out. The folks who come to your house to do this call it a tune-up. With this service, your air conditioners and heat pumps run more efficiently.
We worked with our friends at DP&L to promote the savings offer … Continue reading
Posted by Elizabeth Rogers
in Energy
The South Carolina Recycling Council unveiled its new brand today and we are proud to say we were a part of this important initiative. During our Brand Discovery sessions, we realized that to facilitate behavioral change – in terms of recycling at the end-user level – the brand needed a much friendlier, consumer-centric essence. As we sat … Continue reading
Consumers may know that green is good – 82 percent of them have positive green intentions – but only 16 percent act on those intentions. Marketers can take steps to bridge the gap between intention and action and capitalize on the buying power of earth-conscious consumers.
The website Environmental Leader, based on research by Ogilvy & Mather, breaks down 12 specific … Continue reading
The “Power of Pike” has been vital to restoring electricity to thousands of homes and businesses impacted by Hurricane Irene. Emergency Pike crews from around the country were sent to states along the East Coast to assist local and regional utilities fixed downed lines and make other repairs in the wake of the storm:
It was a line crew from Alma, Ga., working as Pike Electric who finally turned … Continue reading
