Tag Archives: social media
‘Tis the season for heartfelt expressions of love and appreciation. Is it wrong that I show my appreciation through the gifting of electronics? I thought not. All through December, I’ll paw-select lucky Facebook fans to win assorted fine films from my English homeland, and one exceedingly lucky chap will win a Smart Television.
After spending hours … Continue reading
Posted by Sarah Derreberry
in Consumer Products, News Room
Being English, I avoid boasting, but I must say that 2012 has been a banner year for our small island: hosting the world’s finest sport at the London Olympics and a jubilee celebration for our long-reigning Monarch, Her Majesty Queen Elizabeth II.
To top it all, we can now celebrate the export of Old Speckled … Continue reading
Posted by Sarah Derreberry
in Consumer Products, News Room
In a world of constant entertainment, boundless information and instant gratification, brands that deliver authentic, memorable experiences are going to have a special place in the minds – and budgets – of consumers. We worked with Birra Moretti, the Italian beer, to help the brand deliver on its promise of living a full, rich life – just like … Continue reading
Posted by Sarah Derreberry
in Consumer Products, News Room
Public Affairs Manager Emily Brady recently spoke with PRWeek about how marketing communications agencies are working with elections officials across the country on voter outreach, registration and turnout efforts:
Meanwhile, South Carolina has retained Chernoff Newman to run its election awareness campaign. The firm has worked with the state since 2004.
South Carolina has re-upped with … Continue reading
Posted by Tim Kelly
in Issues Management, News Room
The Hunger Games, a dystopic teen action film adapted from the novel by Suzanne Collins, grossed $155 million over the weekend making it the third highest domestic film opening. The film’s remarkable success opening weekend was due in no small part to the novel’s bestselling status, but also to the marketers who mastered what New York Times … Continue reading
From CherNewb Molly Ruggere…
NCAA March Madness has officially begun, and, you guessed it, there’s an app for that. When it comes to filling out brackets, pen and paper are officially a thing of the past. Here are our top five app picks to keep you up-to-speed on where your favorite teams stand:
March Madness Live: With this free app, you can listen to live game radio, check scores, fill … Continue reading
Posted by CN Admin
in News Room
NASCAR driver Brad Keselowski may have wrecked his car before the conclusion of the Daytona 500, but he won where others didn’t: he gained close to 140,000 Twitter followers during the race. And he did all of this with a simple picture from his car during the race.
During a race stopage caused by Juan Pablo Montoya losing … Continue reading
Posted by Carl Henderson
in News Room
In our blog post on Friday, we speculated about whether there would be a correlation between the social media buzz surrounding Oscar nominees and the actual award outcomes. And now that all of the golden statuettes have been handed out, it seems that the noms garnering the most social media attention were indeed the big … Continue reading
Posted by Emily Brady
in Social Mkting
As the Academy Awards prepares to roll out the red carpet this weekend to announce the best of the big screen, it made us wonder how much do public opinion and social media specifically impact the Oscar outcomes?
This year the Academy has taken steps to embrace social media and engage audiences. In fact, there is a new feature on the Oscar website called appropriately, “Oscar Buzz,” where … Continue reading
Posted by Emily Brady
in Social Mkting
Let 2012 be the year that brands embrace consumers in their new favorite online hangouts – unique and specific niche social networks. Social platforms like Pinterest, Viddy and Instagram are gaining popularity by appealing to the design-, video- and photo-loving inclinations of consumers. They provide a cultivated space where consumers can focus on activities they … Continue reading
Posted by Sarah Derreberry
in News Room, Social Mkting
