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Behind the Scenes

Bob, Dan and Stacey are back to bring energy savings tips to businesses and consumers in Dayton, Ohio. savewithdpl.com
Results

The DP&L Energy Efficiency team is on track to exceed their energy savings goal by 15%.

Objective

Achieve the DP&L annual savings goal by driving residential and business customers online and to stores to participate in existing energy efficiency programs.

Strategy

Bring back the Savings Champions crew to engage consumer interest in the relatively low-profile topic of energy efficiency upgrades for homes and businesses.

Tactics

This targeted and program-specific campaign utilized an omni-channel approach with online commercials, television spots, digital banner ads, print and outdoor boards driving traffic to the microsite.

Savings Champions, Part Deux

We brought back our Savings Champions characters to continue the Energy Efficiency campaign. Their on-camera attitudes were perfect for this team of faux reporters.