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Brand Refresh

Teen Health Connection delivers specialized medical and mental health care and education services for youth ages 11-22. It is the only practice of its kind in the greater Charlotte area.
Results

Social engagement has improved with Instagram followers increasing 180%, Facebook likes jumping 20% and Twitter followers growing by 5%.

Objective

Refine branding and messaging to better inform and engage parents and adolescents.

Strategy

Target communication planning and ongoing marketing support to increase awareness, preference and donations.

Tactics

Refined graphic identity, created brand standards, developed more robust social media program and updated capabilities brochure.

Making an Impact

In 2015, Teen Health Connection provided 6,338 comprehensive healthcare visits, 1,824 individual and family counseling sessions and 286 eating disorder consults.