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I am innovation.

A healthcare campaign that doesn’t look entirely like healthcare. phuscorthocenter.org
Results

Digital banners drove more than eight million impressions at a click through rate of .35%; overall traffic to the landing page was 52,000 visits and the practice has seen a 13% increase in patient visits.

Objective

Generate awareness of the newly formed orthopedic practice, while driving patients into areas that have available capacity.

Strategy

Personify the practice’s legacy of innovation through the patients that have been made new by their procedure.

Tactics

A fully integrated campaign that includes online banners, outdoor, print, TV, radio, search and a campaign landing page.

Defining innovation.

Innovation is all about being new – whether it is a new hip, new knee, new shoulder, new ankle – each person that PHUSC Ortho Center treats is an innovation all unto themselves. In this work, we let the patient represent the innovation of the practice.