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Feel the Difference

Palmetto Health Baptist Parkridge opened to fanfare from the residents of Irmo, Harbison, Chapin, Dutch Fork and surrounding areas.
Results

Over 6,000 people came through the doors of Palmetto Health Baptist Parkridge at the open house event - more than double from the goal originally set. At the time of opening, the hospital was already at 85% overall capacity.

Objective

Encourage those living in the area to choose Palmetto Health Baptist Parkridge first for their healthcare needs because it is a place that will change everything they expect from a hospital.

Strategy

Showcase just how different this hospital experience is by comparing it to the different sensory experiences you’ll find on campus.

Tactics

We teased the opening of the hospital with outdoor executions to gauge excitement and with a few weeks prior to the open house event, we ran radio, television and direct mail campaigns.

Measuring our success

All traffic pointed guests to a landing page online, where they could discover more about what the unique place would have to offer.

There’s more to come

This hospital truly is unlike any other. During the summer, construction is set to start on a full-service, on-site spa.