Digital communications, social media, grassroots efforts and events provided a platform for us to have direct engagement with more than 13,000 business and community leaders in every county of the state.
Our creative grabbed attention by stating powerful facts that only SC can claim. This strategy helped to grow our newsletter subscriptions from 175 to 2,085. These important influencers will help share the story of why South Carolina is Just Right for business.
Throughout the campaign, we increased Twitter followers from 75 to over 1,000. Our Facebook likes moved from 145 to almost 9,000.