Eclipse Jams
Back

Where Goodness Grows

When David Anderson decided to start his own organic blueberry farm in 2008, we drooled at the chance to brand and market it. blackpearlfarmssc.com
Results

The packaging created won at the AIGA Inshow and the website created was a nominee for Site of the Day on awwwards.com.

Objective

Introduce local organic blueberries into a market where out of state companies ran the selection in SC grocery stores.

Strategy

Create a brand that felt as unique as the blueberries themselves, calling on rustic handwritten typography and classic fabric patterns for packaging purposes.

Tactics

With logo in place, we created a full suite of product packaging and a responsive website.

South Carolina born and bred

David will tell you that the very best place to grow produce is in the sands of South Carolina. That was the feeling behind the tagline created for Black Pearl Farms.