A major physical renovation led to a complete overhaul of Charleston’s airport brand.
Since the rollout, in person and online sentiment has been positive. From intercepts at the airport itself and through articles from local press, the people who see the brand deem it a perfect picture of what Charleston is really about.
With air travel to and from Charleston growing to nearly 3.5 million passengers per year, the Charleston County Aviation Authority invested nearly $200 million to renovate its physical space. Our job was to update the branding elements within it.
Tie together the history of where Charleston has been and the future of where Charleston is going with a logo and tag line that is distinctly Charleston.
After a series of brand discovery sessions, a logo and tag line were born. From there, all airport signage was updated, a social campaign began and traditional and online advertising were updated to reflect the new brand.
Past vs. Future
Charleston has long been known as a historic destination, with ironwork appearing at every turn downtown. As of late, the boom of the technology sector has aided in Charleston’s growth. The logo is a nod to both the town’s past and future.