Eclipse Jams
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Zip the Zoo

In 2012, Riverbanks Zoo and Garden opened the only zip line in South Carolina to offer a thrilling 1,000 foot zip over the Saluda River.
Results

The zip line was sold out for weeks prior to opening thanks to the marketing materials and promotion of the new attraction.

Objective

Generate interest in the available attractions once you arrive at the zoo.

Strategy

Capture the essence of the sky high ride across the river.

Tactics

In addition to creating onsite signage, we also produced outdoor boards to run in and around the Midlands.

Fly High

When we shot the photography for our pieces, all we had was the zip line itself – it was not yet rigged for riders. That made for creative zip lining in the studio to make the magic happen.