New advertising campaign for CLT Airport Parking has everyone smiling, including the cars
Year: 2021
Compelling storytelling begins with the truth
With the right storytelling, you can develop the unique ability to connect and motivate your audience.
Have you ever met someone in advertising who doesn’t love Halloween? I’ll wait…
Celebrating a time that literally allows advertising agencies to wear our creativity on our sleeves.
Chernoff Newman expands Public Relations team in Carolinas
Agency hires public relations professionals in Charlotte and Charleston offices
Celebrating our creativity this October for National Arts & Humanities Month
During National Arts & Humanities Month in October, we should celebrate an aspect of our work that is the most inspiring and vital: creativity. What do clients most value? What do we as practitioners most enjoy delivering? What gets us out of bed in the mornings and our hearts pumping? After decades in the communications […]
Chernoff Newman holds solid roots in the American Advertising Federation
From local to district and national level, our agency has a strong presence across the 115+ year-old organization.
Advertising is not dead.
And if you don’t trust me, well, let me introduce you to Ted Lasso.
Don’t let Google updates drive you crazy
The recent Google core algorithm updates will affect all websites that are listed in Google SERPs today. But don’t fret. Once you identify what’s changing, you’ll be better prepared for website fixes.
T-Mobile’s data breach illustrates the importance of crisis communications tactics
In light of the company’s cybersecurity investigation, T-Mobile’s handling of the issue is an example of a poorly executed crisis communications strategy.
Practicing open-book management yields positive employee performance results
As more companies adopt open-book management, employees are involved in financial presentations more frequently than they have been accustomed to in the past.
Can we look towards elite athletes for clues about how to best address employee mental health?
In back-to-office planning, management would be wise to consider measures to protect the health and wellbeing of employees’ minds, in addition to their bodies.
Creating a pandemic-proof tourism advertising campaign for Town of Santee
Chernoff Newman effectively deploys a tourism campaign during a global pandemic by cleverly promoting this small town’s best kept secrets.