Meet our Spring 2023 interns

Chernoff Newman is pleased to host seven interns across its Charleston, Charlotte and Columbia offices this semester

Building a bonds dynasty

Chernoff Newman celebrates two decades and a twelfth consecutive win on bonds referenda in Charlotte-Mecklenburg

How is your consumer feeling?

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Feelings. They are the core of any brand connection. Feelings are meaningful. And feelings create meaningful brands. After all, consumers are connected to humans, companies and ideals […]

The big game in advertising

I grew up in a family where sports weren’t really a thing. Rarely was a game on the TV. And unless it was the Olympics, we didn’t have a team we were particularly rooting for. That’s all to say, for me, the Super Bowl has always been about the ads — long before I knew […]