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# Chernoff Newman Site

An Integrated Communications Agency

## Sitemaps

- [XML Sitemap](https://chernoffnewman.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Insights

- [Insights](https://chernoffnewman.com/insights/) - Stay ahead with strategic insights from our communications experts. Read our perspectives on industry trends, branding strategies, crisis communications & more.
- [Peter LaMotte Named Chair of Trident United Way Board](https://chernoffnewman.com/insights/peter-lamotte-named-chair-of-trident-united-way-board/) - Putting strategic leadership to work for the Tri-County community. Peter LaMotte, Chernoff Newman’s President of Strategic Communications, has been named chair of the Trident United Way Board of Directors. Peter has been actively involved with Trident United Way for years, previously serving as chair of its Marketing Advisory Council. As board chair, he’ll work with
- [David Campbell Honored with AAF’s Barton A. Cummings Gold Medal Award](https://chernoffnewman.com/insights/david-campbell-honored-with-aafs-barton-a-cummings-gold-medal-award/) - Some honors recognize achievement. Others recognize a lifetime of showing up, leading well and giving back. The American Advertising Federation (AAF) Barton A. Cummings Gold Medal Award does exactly that, making it a fitting honor for Chernoff Newman Chief Executive Officer David Campbell. Presented by the AAF, the Barton A. Cummings Gold Medal is one
- [Proven leader Erin Culbert joins us as Vice President of Public Relations and General Manager](https://chernoffnewman.com/insights/proven-leader-erin-culbert-joins-us-as-vice-president-of-public-relations-and-general-manager/) - She adds admirable experience in crisis communications, issues management, high-stakes media relations, stakeholder engagement and public affairs.
- [Chernoff Newman Earns Multiple Honors at 2025 SCPRSA Mercury Awards](https://chernoffnewman.com/insights/chernoff-newman-earns-multiple-honors-at-2025-scprsa-mercury-awards/) - Chernoff Newman garnered multiple honors at the South Carolina Public Relations Society of America (SCPRSA) Mercury Awards, held April 15, 2026, at Segra Park in Columbia. The Mercury Awards celebrate the state’s top public relations campaigns, while Silver Wing Awards recognize excellence in tactics. This year’s recognition highlights Chernoff Newman’s ability to deliver integrated, strategic
- [So that's how it works in the real world](https://chernoffnewman.com/insights/so-thats-how-it-works-in-the-real-world/) - My agency internship experience
- [Let’s have an open conversation about substance use and kids](https://chernoffnewman.com/insights/lets-have-an-open-conversation-about-substance-use-and-kids/) - Our latest drug and alcohol awareness campaign encourages parents and children to talk often and openly.
- [Agency Wins local Best of Social and district Gold ADDY with Breakthrough Fentanyl Awareness Campaign](https://chernoffnewman.com/insights/agency-wins-best-of-social-with-breakthrough-fentanyl-awareness-campaign/) - The Hidden Dangers campaign for DAODAS swept the local social media category, hushing the awards-show audience as it played.
- [The “F&#k It” Effect](https://chernoffnewman.com/insights/the-fk-it-effect/) - Marking the legacy of a PR pro
- [What language does your brand speak?](https://chernoffnewman.com/insights/creating-meaningful-brand-experiences/) - Build better customer relationships by thinking and speaking more like a human and less like a business.
- [Have you ever met someone in advertising who doesn’t love Halloween? I’ll wait…](https://chernoffnewman.com/insights/have-you-ever-met-someone-in-advertising-who-doesnt-love-halloween-ill-wait/) - Celebrating a time that literally allows advertising agencies to wear our creativity on our sleeves.
- [Agency recognized for advertising & PR work](https://chernoffnewman.com/insights/agency-recognized-for-campaign-pr-work/) - The integrated communications agency boasts another year of success at the American Advertising Awards and SCPRSA Mercury Awards
- [A new CEO for the next era](https://chernoffnewman.com/insights/a-new-ceo-for-the-next-era/) - Celebrating 50 years of innovation with a major announcement
- [Welcome Mark Duffy to the Chernoff Newman public affairs practice](https://chernoffnewman.com/insights/welcome-mark-duffy-to-the-chernoff-newman-public-affairs-practice/) - Duffy further integrates public affairs into service offerings and expands footprint globally
- [Chernoff Newman promotes two senior leaders](https://chernoffnewman.com/insights/chernoff-newman-promotes-three-senior-leaders/) - Long-standing leaders promoted within interactive and creative teams
- [What’s the value of a big idea?](https://chernoffnewman.com/insights/whats-the-value-of-a-big-idea/) - How Chernoff Newman defines the ideal client-agency relationship.
- [You know your enemy, and it is you](https://chernoffnewman.com/insights/you-know-your-enemy-and-it-is-you/) - Whether an event becomes a crisis or a challenge hinges on the leadership's response.
- [Celebrating 50 years of innovation](https://chernoffnewman.com/insights/celebrating-50-years-of-innovation/) - At Chernoff Newman, we’re celebrating our 50th year. And the one constant we’ve found during that time? Change.
- [Compelling storytelling begins with the truth](https://chernoffnewman.com/insights/compelling-storytelling-begins-with-the-truth/) - With the right storytelling, you can develop the unique ability to connect and motivate your audience.
- [Adding some festive before your flight](https://chernoffnewman.com/insights/adding-some-festive-before-your-flight/) - Unusual installations at CLT Airport bringing humor to the holiday rush
- [Keeping your team sane](https://chernoffnewman.com/insights/keeping-your-team-sane/) - Prioritizing Mental Health in the Advertising Industry
- [Two prominent professionals join Chernoff Newman in Charleston and Columbia](https://chernoffnewman.com/insights/two-prominent-professionals-join-chernoff-newman/) - Experienced communications practitioners tapped to fill newly created positions
- [Taking the spooky out of ghosting](https://chernoffnewman.com/insights/taking-the-spooky-out-of-ghosting/) - A few tips for mastering ghostwriting.
- [Chernoff Newman expands Client Engagement team with two seasoned professionals](https://chernoffnewman.com/insights/chernoff-newman-expands-client-engagement-team-with-two-seasoned-professionals/) - New faces in the Columbia office bring passion and years of experience to the agency
- [Building a bonds dynasty](https://chernoffnewman.com/insights/building-a-bonds-dynasty/) - Chernoff Newman celebrates two decades and a twelfth consecutive win on bonds referenda in Charlotte-Mecklenburg
- [The big game in advertising](https://chernoffnewman.com/insights/the-big-game-in-advertising/) - I grew up in a family where sports weren’t really a thing. Rarely was a game on the TV. And unless it was the Olympics, we didn’t have a team we were particularly rooting for. That’s all to say, for me, the Super Bowl has always been about the ads — long before I knew
- [New team members join Chernoff Newman roster](https://chernoffnewman.com/insights/new-team-members-join-chernoff-newman-roster/) - Agency adds to media, creative and interactive teams
- [Welcome global media executive Matt Rayner to Chernoff Newman](https://chernoffnewman.com/insights/welcome-global-media-executive-matt-rayner-to-chernoff-newman/) - Your team and their experiences, cultures and knowledge define the know-how that yields results for clients.
- [New work for SC Ports makes a big splash](https://chernoffnewman.com/insights/new-work-for-sc-ports-makes-a-big-splash/) - It’s anchors aweigh for scspa.com
- [Meet our Spring 2023 interns](https://chernoffnewman.com/insights/meet-our-spring-2023-interns/) - Chernoff Newman is pleased to host seven interns across its Charleston, Charlotte and Columbia offices this semester
- [Putting it in park to drive traffic](https://chernoffnewman.com/insights/putting-it-in-park-to-drive-traffic/) - New advertising campaign for CLT Airport Parking has everyone smiling, including the cars
- [Coca-Cola lives corporate social responsibility amid USSF debacle](https://chernoffnewman.com/insights/corporate-social-responsibility/) - How defining your brand purpose outside of a crisis can help you take a stand during times of chaos.
- [How is your consumer feeling?](https://chernoffnewman.com/insights/how-is-your-consumer-feeling/) - “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou Feelings. They are the core of any brand connection. Feelings are meaningful. And feelings create meaningful brands. After all, consumers are connected to humans, companies and ideals
- [See the crisis through your employees’ eyes](https://chernoffnewman.com/insights/see-the-crisis-through-your-employees-eyes/) - In a storm of uncertainty, leaders must communicate with empathy and understanding.
- [Editing techniques for a personal brand](https://chernoffnewman.com/insights/editing-techniques-for-a-personal-brand/) - Defining a personal brand is not as easy as it first seems. That’s probably because we are not as accustomed to describing our narratives as we are living them. Projecting a personal brand comes in many forms, from interacting with peers, other executives and mentoring direct reports to honing a curriculum vitae or LinkedIn profile. A key
- [Innovation leads to growth through idea generation](https://chernoffnewman.com/insights/innovation-leads-to-growth/) - Innovation is easily discovered by using this six-step process to drive strategic initiatives, creative brainstorming and innovative thinking.
- [Effectively communicating when you’re not sure whether your audience needs to laugh or cry.](https://chernoffnewman.com/insights/choosingtherighttone/) - Choosing the right tone in your communications can be tricky, especially with the changes we’ve seen this year.
- [Break through the holiday news cycle](https://chernoffnewman.com/insights/break-through-the-holiday-news-cycle/) - Your pitch doesn’t necessarily have to be wrapped up and tied with a big red bow to break through the holiday news cycle.
- [What we see matters](https://chernoffnewman.com/insights/what-we-see-matters/) - Seeing things as they are, not as we are.
- [Impact of election cycles on corporate communications strategies](https://chernoffnewman.com/insights/impact-of-election-cycles-on-corporate-communications-strategies/) - Impact of election cycles on corporate communication strategies can have the potential for tremendous impact on several areas within operations.
- [Using market research to identify opportunities and drive business decisions](https://chernoffnewman.com/insights/market-research/) - To stay on the leading edge, businesses must use market research to effectively listen to their customers
- [Sharing Stories: The SC African American History Calendar](https://chernoffnewman.com/insights/sc-african-american-history-calendar/) - Please join us in extending our congratulations to the Honorees of the 2021 SC African American History Calendar.
- [How to choreograph a culture of storytelling](https://chernoffnewman.com/insights/a-culture-of-storytelling/) - Strengthen your public relations storytelling game by sourcing impactful stories from within
- [Understanding how brands achieve a human connection during live sports](https://chernoffnewman.com/insights/understanding-how-brands-achieve-a-human-connection-during-live-sports/) - Advertisers turn to live sports to launch new campaigns and re-connect with their audience.
- [Behind the scenes, yet an integral part of the team](https://chernoffnewman.com/insights/behind-the-scenes-yet-an-integral-part-of-the-team/) - As an offensive line coach, I mean, CFO, being on a team undoubtedly involves collaboration, but it also provides checks and balances and that’s where I come in.
- [Using the Consumer Confidence Index to forecast business](https://chernoffnewman.com/insights/using-the-the-consumer-confidence-index-to-forecast-business/) - The CCI is trending up and this trend of increasing consumer confidence signals economic growth in which consumers are more likely to spend money.
- [Chernoff Newman expands Public Relations team in Carolinas](https://chernoffnewman.com/insights/chernoff-newman-expands-public-relations-team-in-carolinas/) - Agency hires public relations professionals in Charlotte and Charleston offices
- [Celebrating our creativity this October for National Arts & Humanities Month](https://chernoffnewman.com/insights/national-arts-and-humanities-month/) - During National Arts & Humanities Month in October, we should celebrate an aspect of our work that is the most inspiring and vital: creativity. What do clients most value? What do we as practitioners most enjoy delivering? What gets us out of bed in the mornings and our hearts pumping? After decades in the communications
- [Chernoff Newman holds solid roots in the American Advertising Federation](https://chernoffnewman.com/insights/chernoff-newman-holds-solid-roots-in-the-american-advertising-federation/) - From local to district and national level, our agency has a strong presence across the 115+ year-old organization.
- [Advertising is not dead.](https://chernoffnewman.com/insights/advertising-is-not-dead/) - And if you don’t trust me, well, let me introduce you to Ted Lasso.
- [Don’t let Google updates drive you crazy](https://chernoffnewman.com/insights/dont-let-google-updates-drive-you-crazy/) - The recent Google core algorithm updates will affect all websites that are listed in Google SERPs today. But don’t fret. Once you identify what’s changing, you’ll be better prepared for website fixes.
- [T-Mobile’s data breach illustrates the importance of crisis communications tactics](https://chernoffnewman.com/insights/t-mobiles-data-breach-illustrates-the-importance-of-crisis-communications-tactics/) - In light of the company’s cybersecurity investigation, T-Mobile’s handling of the issue is an example of a poorly executed crisis communications strategy.
- [Practicing open-book management yields positive employee performance results](https://chernoffnewman.com/insights/practicing-open-book-management-yields-positive-employee-performance-results/) - As more companies adopt open-book management, employees are involved in financial presentations more frequently than they have been accustomed to in the past.
- [Can we look towards elite athletes for clues about how to best address employee mental health?](https://chernoffnewman.com/insights/elite-athletes-and-mental-health/) - In back-to-office planning, management would be wise to consider measures to protect the health and wellbeing of employees’ minds, in addition to their bodies.
- [Creating a pandemic-proof tourism advertising campaign for Town of Santee](https://chernoffnewman.com/insights/creating-a-pandemic-proof-tourism-advertising-campaign-for-town-of-santee/) - Chernoff Newman effectively deploys a tourism campaign during a global pandemic by cleverly promoting this small town’s best kept secrets.
- [Communications ethics leads to sweet music](https://chernoffnewman.com/insights/communications-ethics-leads-to-sweet-music/) - On communications ethics, the relevance of performing music relates to intentionality; meaning comes from an effort to apply and share what you know.
- [When it comes to casting, choose a wide net and hope for the unexpected.](https://chernoffnewman.com/insights/casting/) - Keep an open mind and consider hidden potential when casting. There's probably a gem out there you might not have considered who can add life and character to your production.
- [Chernoff Newman helps pro bono client, The Echo Project, tell the story of tolerance](https://chernoffnewman.com/insights/the-echo-project/) - Chernoff Newman provided The Echo Project with pre-event and on-site media relations support, garnering coverage from national news programs.
- [Feelings create meaningful customer experiences](https://chernoffnewman.com/insights/feelings-create-meaningful-customer-experiences/) - When creating impactful customer experiences and brand connections, the first thing you need to do is create a meaningful brand.
- [Flavorisms:  Life In The Era Of Selective Snacking](https://chernoffnewman.com/insights/flavorisms-life-in-the-era-of-selective-snacking/) - We live (and eat) in a hyper-evolving food scene.
- [Building the emphasis on organic social media at POSSIBLE 2024](https://chernoffnewman.com/insights/building-the-emphasis-on-organic-social-media-at-possible-2024/) - In a tech revolution, we can't lose sight of the power of organic social media.
- [Flavorisms: The Mindful-Mouth Movement](https://chernoffnewman.com/insights/flavorisms-the-mindful-mouth-movement/) - Thanks to the wondrous web, we are all doctors. Or at least, we play them on the internet. Searching, sleuthing, self-diagnosing our way to answers about our health.
- [Flavorisms: Food-Flex Fever](https://chernoffnewman.com/insights/flavorisms-food-flex-fever/) - They’ve always walked among us – those “flavor chasers” who take their experiences a bit more to heart than most.
- [Sara Anders Promoted to Executive Media Director](https://chernoffnewman.com/insights/chernoff-newman-promotes-sara-anders-to-executive-media-director/) - Our Proven Leader Drives Innovation and Growth in Media Strategy
- [Navigating the Southern Migration: Meeting the Demands of Today’s Students ](https://chernoffnewman.com/insights/navigating-the-southern-migration-meeting-the-demands-of-todays-students/) - The landscape of higher ed is changing. More high school seniors from the north are choosing Southern universities like Clemson, Georgia Tech, Alabama, and the University of South Carolina. This rising trend reflects evolving student demands and family priorities, from vibrant campus life to affordability, and, as Southerners, we are uniquely positioned to help institutions adapt to these shifts.
- [David Campbell Named CEO of Chernoff Newman](https://chernoffnewman.com/insights/david-campbell-named-ceo-of-chernoff-newman/) - A presence at Chernoff Newman, and in the community.
- [The Second Coming Of The Singular Gag](https://chernoffnewman.com/insights/the-second-coming-of-the-singular-gag/) - Food & Drink in Super Bowl 59
- [Beyond the Brochure: How Higher Ed Marketing is Getting Personal](https://chernoffnewman.com/insights/beyond-the-brochure-how-higher-ed-marketing-is-getting-personal/) - Higher education marketing is undergoing a fundamental transformation. It’s no longer just about promoting a brand or filling seats—it’s about forging genuine connections in a landscape where expectations have never been higher.
- [Have we reached peak pickle...](https://chernoffnewman.com/insights/have-we-reached-peak-pickle/) - Or is it time for brine?
- [Meet the Summer 2025 CN Experience Class](https://chernoffnewman.com/insights/meet-the-summer-2025-cn-experience-class/) - A certain someone left their laptop unlocked... and if an intern blog takeover isn’t the next logical step, we don’t know what is. Hi, we’re the Summer 2025 intern class at Chernoff Newman. Over the past few months, we’ve jumped headfirst into the world of marketing, PR, and advertising—writing, designing, managing projects, finessing our way into meetings
- [Google Analytics 4 and the opportunity for marketers](https://chernoffnewman.com/insights/google-analytics-4-and-the-opportunity-for-marketers/) - New Google property offers deeper data insights, but not without potential drawbacks.
- [Advertising means business](https://chernoffnewman.com/insights/advertising-means-business/) - Advocating for Advertising in the U.S. at AAF’s Day on the Hill in Washington, D.C.
- [The PowHER of a personal brand](https://chernoffnewman.com/insights/the-powher-of-a-personal-brand/) - In this game, Dawn Staley reigns supreme.
- [Thank You to our Fall 2023 interns](https://chernoffnewman.com/insights/thank-you-to-our-fall-2023-interns/) - Meet the five stellar interns who have been working in our Columbia and Charleston offices during the fall semester
- [The opioid epidemic crisis continues to rampage](https://chernoffnewman.com/insights/the-opioid-epidemic-crisis-continues-to-rampage/) - We partner with DAODAS to develop campaigns that help save lives.
- [Apparently, I am a Barbie girl.](https://chernoffnewman.com/insights/apparently-i-am-a-barbie-girl/) - Brand breaks records with more than $1 billion revenue.
- [Our commitment to excellence expands with five new hires](https://chernoffnewman.com/insights/our-commitment-to-excellence-expands-with-five-new-hires/) - Strategic growth continues; new team members join across all disciplines
- [Opioids are hiding in plain sight](https://chernoffnewman.com/insights/opioids-are-hiding-in-plain-sight/) - By working with DAODAS, we are combatting the rise of fake pills and fentanyl.
- [A new era of web & digital experience excellence unfolds at Chernoff Newman](https://chernoffnewman.com/insights/a-new-era-of-web-digital-experience-excellence-unfolds-at-chernoff-newman/) - We introduce you to Kenny McNett, our new Web & Digital Experience Director.
- [Unlocking human potential through intentional AI adoption](https://chernoffnewman.com/insights/unlocking-human-potential-through-intentional-ai-adoption/) - AI enables knowledge workers the opportunity to generate even more creative, intentional, and distinctly human work.
- [Embracing the power of progress](https://chernoffnewman.com/insights/embracing-the-power-of-progress/) - Announcing a series of promotions and a strategic elevation to enhance our commitment to excellence in public relations and social media services.
- [Navigating Success: Strengthening project management and financial operations teams](https://chernoffnewman.com/insights/navigating-success-strengthening-project-management-and-financial-operations-teams/) - We welcome three new talents dedicated to effective management of agency work and financial resources.
- [Proud to be honored for work that matters](https://chernoffnewman.com/insights/proud-to-be-honored-for-work-that-matters/) - Chernoff Newman takes home nearly 30 awards including Best of Broadcast and Best in Show at the American Advertising Awards and SCPRSA Mercury Awards.
- [Chernoff Newman opens Washington, D.C. office](https://chernoffnewman.com/insights/chernoff-newman-opens-washington-d-c-office/) - Increased presence elevates our profile in public affairs and public relations.
- [Threads: Zuckerberg’s promise to do what Twitter can’t](https://chernoffnewman.com/insights/threads-zuckerbergs-promise-to-do-what-twitter-cant/) - Breaking down the newest social media platform.
- [Celebrating Black history in advertising and beyond](https://chernoffnewman.com/insights/celebrating-black-history-in-advertising-and-beyond/) - From food to music, civil rights to advertising campaigns, the influence of Black history is undeniable.
- [Surviving disruption](https://chernoffnewman.com/insights/surviving-disruption/) - Strategies for brand endurance in a changing market.
- [Industry Veteran Dan Jividen Joins Our Ranks as New Creative Lead](https://chernoffnewman.com/insights/industry-veteran-dan-jividen-joins-our-ranks-as-new-creative-lead/) - With a wealth of industry experience and a vision that aligns with our agency's values and goals, Dan is poised to lead our creative to new heights.
- [AI and Nostalgia: New Tech Gets an Old Friend](https://chernoffnewman.com/insights/ai-and-nostalgia/) - In today’s digitally driven world, nostalgia brings an obvious counterpunch: warmth and familiarity. And for brands looking to make an impression, it can be an emotional shortcut…tapping into consumer memory structures to bring the warm and fuzzies. The end result? Instant brand affinity. A connection made quickly by an understanding of common cultural touchpoints. It’s
- [Multiple Awards of Excellence at SCPRSA Mercury Awards](https://chernoffnewman.com/insights/multiple-awards-of-excellence-at-scprsa-mercury-awards/) - Accolades for three remarkably different clients highlights our versatility.

## Pages

- [Home](https://chernoffnewman.com/) - Guided by work that matters, we are an integrated communications agency designing influential marketing and strategic communication solutions for our clients.
- [Work](https://chernoffnewman.com/work/) - Chernoff Newman is guided by work that matters, meaning everything we do is about impacting communities and cultivating change. Explore our recent work here.
- [Careers](https://chernoffnewman.com/careers/) - Let your diverse skills, talents and perspective shine with work that matters. Our agency has offices in Charlotte, Columbia, Charleston, Washington D.C. and Orlando.
- [Services](https://chernoffnewman.com/services/) - We use research, strategy and innovation to generate results with Human IQ. We deliver integrated communications that engage, influence and connect with your audience.
- [Team](https://chernoffnewman.com/team/) - We are strategists and analysts. Thinkers and dreamers. Marketers and makers. We are all communicators. Meet the brilliant people behind the work that matters.
- [Contact Us](https://chernoffnewman.com/contact-us/) - Let's talk. Whether you're in need of creative work, PR, crisis communications, branding or something altogether new, we're ready to make it happen.
- [Client Registration](https://chernoffnewman.com/client-registration/)
- [Client Reporting](https://chernoffnewman.com/client-reporting/)
- [Privacy Policy](https://chernoffnewman.com/privacy-policy/) - This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection

## Case Studies

- [Friends Grow](https://chernoffnewman.com/work/friends-grow/)
- [The Pettable Pet Gallery](https://chernoffnewman.com/work/the-pettable-pet-gallery/)
- [There's More Around the Bend](https://chernoffnewman.com/work/theres-more-around-the-bend/)
- [Point Hope](https://chernoffnewman.com/work/point-hope/)
- [Fresh From Florida](https://chernoffnewman.com/work/fresh-from-florida/)
- [The Revolution Will Be Localized](https://chernoffnewman.com/work/the-revolution-will-be-localized/)
- [A Bit of a Pill](https://chernoffnewman.com/work/a-bit-of-a-pill/)
- [A Brand Built For What's Next](https://chernoffnewman.com/work/brand-launch/)
- [Delivering Cargo and Impact](https://chernoffnewman.com/work/delivering-cargo-and-impact/)
- [Farm Films](https://chernoffnewman.com/work/farm-films/)
- [The Reminiscents Project](https://chernoffnewman.com/work/the-reminiscents-project/)
- [Happy Space](https://chernoffnewman.com/work/happy-space/)
- [For every need, there's a nurse.](https://chernoffnewman.com/work/for-every-need-theres-a-nurse/)
- [Your Brain is a Jerk](https://chernoffnewman.com/work/your-brain-is-a-jerk/)
- [Fearlessly First](https://chernoffnewman.com/work/fearlessly-first/)
- [Hidden Dangers](https://chernoffnewman.com/work/hidden-dangers/)
- [Played Out Platitudes](https://chernoffnewman.com/work/played-out-platitudes/)
- [Finding the “World’s Most Favorite Missing Person.” ](https://chernoffnewman.com/work/mission-for-amelia/)

## Jobs

- [Finance Team Associate](https://chernoffnewman.com/careers/finance-team-associate/)
- [Client Engagement Manager](https://chernoffnewman.com/careers/client-engagement-manager/)

## Services

- [Brand Strategy](https://chernoffnewman.com/services/brand-strategy/)
- [Issue & Crisis Management](https://chernoffnewman.com/services/issue-crisis-management/)
- [Integrated Media](https://chernoffnewman.com/services/integrated-media/)
- [Public Relations](https://chernoffnewman.com/services/public-relations/)
- [Creative](https://chernoffnewman.com/services/creative/)
- [Web & Digital Experiences](https://chernoffnewman.com/services/web-digital-experiences/)
- [Research & Strategy](https://chernoffnewman.com/services/research-strategy/)
- [Social Media](https://chernoffnewman.com/services/social-media/)
- [Data & Analytics](https://chernoffnewman.com/services/data-analytics/)
- [Public Affairs](https://chernoffnewman.com/services/public-affairs/)

## Showcases

- [Branding](https://chernoffnewman.com/showcase/branding/)
- [Healthcare BCBS](https://chernoffnewman.com/showcase/heathcare-bcbs/)
- [Real Estate](https://chernoffnewman.com/showcase/real-estate/)
- [Healthcare](https://chernoffnewman.com/showcase/healthcare/)
- [Financial Services](https://chernoffnewman.com/showcase/financial-services/)

## Categories

- [Advertising](https://chernoffnewman.com/insights/category/advertising/)
- [Branding](https://chernoffnewman.com/insights/category/branding/)
- [Crisis Communications](https://chernoffnewman.com/insights/category/crisis-communications/)
- [Public Relations](https://chernoffnewman.com/insights/category/public-relations/)
- [Our Team](https://chernoffnewman.com/insights/category/our-team/)
- [Issues Management](https://chernoffnewman.com/insights/category/issues-management-news-room/)
- [Research](https://chernoffnewman.com/insights/category/research/)
- [Education](https://chernoffnewman.com/insights/category/education-news-room/)
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- [African American](https://chernoffnewman.com/insights/tag/african-american/)
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- [SCDE](https://chernoffnewman.com/insights/tag/scde/)
- [amanda deweese](https://chernoffnewman.com/insights/tag/amanda-deweese/)
- [integrative marketing communications](https://chernoffnewman.com/insights/tag/integrative-marketing-communications/)
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- [heather price](https://chernoffnewman.com/insights/tag/heather-price/)
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- [offensive line coach](https://chernoffnewman.com/insights/tag/offensive-line-coach/)
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- [Adam Bernstein](https://chernoffnewman.com/insights/tag/adam-bernstein/)
- [Communication Ethics](https://chernoffnewman.com/insights/tag/communication-ethics/)
- [communication strategies](https://chernoffnewman.com/insights/tag/communication-strategies/)
- [Communications Ethics](https://chernoffnewman.com/insights/tag/communications-ethics/)
- [Communications Ethics Literacy](https://chernoffnewman.com/insights/tag/communications-ethics-literacy/)
- [integrated marketing communications](https://chernoffnewman.com/insights/tag/integrated-marketing-communications/)
- [One Region Ready](https://chernoffnewman.com/insights/tag/one-region-ready/)
- [Ronald Arnett](https://chernoffnewman.com/insights/tag/ronald-arnett/)
- [channel strategy](https://chernoffnewman.com/insights/tag/channel-strategy/)
- [consumer analysis](https://chernoffnewman.com/insights/tag/consumer-analysis/)
- [consumer confidence](https://chernoffnewman.com/insights/tag/consumer-confidence/)
- [forecast](https://chernoffnewman.com/insights/tag/forecast/)
- [forecast business](https://chernoffnewman.com/insights/tag/forecast-business/)
- [long range planning](https://chernoffnewman.com/insights/tag/long-range-planning/)
- [Market research](https://chernoffnewman.com/insights/tag/market-research/)
- [marketing strategy](https://chernoffnewman.com/insights/tag/marketing-strategy/)
- [the consumer confidence index](https://chernoffnewman.com/insights/tag/the-consumer-confidence-index/)
- [casting](https://chernoffnewman.com/insights/tag/casting/)
- [creative communication](https://chernoffnewman.com/insights/tag/creative-communication/)
- [Trevor Baker](https://chernoffnewman.com/insights/tag/trevor-baker/)
- [tv advertising](https://chernoffnewman.com/insights/tag/tv-advertising/)
- [TV production](https://chernoffnewman.com/insights/tag/tv-production/)
- [integrated marketing communiations](https://chernoffnewman.com/insights/tag/integrated-marketing-communiations/)
- [media relations](https://chernoffnewman.com/insights/tag/media-relations/)
- [peter lamotte](https://chernoffnewman.com/insights/tag/peter-lamotte/)
- [the echo project](https://chernoffnewman.com/insights/tag/the-echo-project/)
- [walmart](https://chernoffnewman.com/insights/tag/walmart/)
- [brand connections](https://chernoffnewman.com/insights/tag/brand-connections/)
- [customer behaviors](https://chernoffnewman.com/insights/tag/customer-behaviors/)
- [customer experience](https://chernoffnewman.com/insights/tag/customer-experience/)
- [customer experiences](https://chernoffnewman.com/insights/tag/customer-experiences/)
- [customer triggers](https://chernoffnewman.com/insights/tag/customer-triggers/)
- [feelings](https://chernoffnewman.com/insights/tag/feelings/)
- [social media marketing](https://chernoffnewman.com/insights/tag/social-media-marketing/)
- [tye price](https://chernoffnewman.com/insights/tag/tye-price/)
- [case study](https://chernoffnewman.com/insights/tag/case-study/)
- [Emily Nicastro](https://chernoffnewman.com/insights/tag/emily-nicastro/)
- [hospitality](https://chernoffnewman.com/insights/tag/hospitality/)
- [key performance indicators](https://chernoffnewman.com/insights/tag/key-performance-indicators/)
- [kpi](https://chernoffnewman.com/insights/tag/kpi/)
- [Pandemic Proof](https://chernoffnewman.com/insights/tag/pandemic-proof/)
- [tourism](https://chernoffnewman.com/insights/tag/tourism/)
- [Tourism Advertising](https://chernoffnewman.com/insights/tag/tourism-advertising/)
- [tourism campaign](https://chernoffnewman.com/insights/tag/tourism-campaign/)
- [Town of Santee](https://chernoffnewman.com/insights/tag/town-of-santee/)
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- [employee health](https://chernoffnewman.com/insights/tag/employee-health/)
- [mental health](https://chernoffnewman.com/insights/tag/mental-health/)
- [Naomi Osaka](https://chernoffnewman.com/insights/tag/naomi-osaka/)
- [office culture](https://chernoffnewman.com/insights/tag/office-culture/)
- [prioritizing health](https://chernoffnewman.com/insights/tag/prioritizing-health/)
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- [return to work](https://chernoffnewman.com/insights/tag/return-to-work/)
- [Simone Biles](https://chernoffnewman.com/insights/tag/simone-biles/)
- [work culture](https://chernoffnewman.com/insights/tag/work-culture/)
- [employee performance](https://chernoffnewman.com/insights/tag/employee-performance/)
- [financial communications](https://chernoffnewman.com/insights/tag/financial-communications/)
- [financial presentations](https://chernoffnewman.com/insights/tag/financial-presentations/)
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- [cybersecurity](https://chernoffnewman.com/insights/tag/cybersecurity/)
- [data breach](https://chernoffnewman.com/insights/tag/data-breach/)
- [issues management](https://chernoffnewman.com/insights/tag/issues-management/)
- [strategic communications](https://chernoffnewman.com/insights/tag/strategic-communications/)
- [T-Mobile](https://chernoffnewman.com/insights/tag/t-mobile/)
- [Core Web Vitals](https://chernoffnewman.com/insights/tag/core-web-vitals/)
- [Cumulative Layout Shift](https://chernoffnewman.com/insights/tag/cumulative-layout-shift/)
- [devon kirk](https://chernoffnewman.com/insights/tag/devon-kirk/)
- [First Input Delay](https://chernoffnewman.com/insights/tag/first-input-delay/)
- [google](https://chernoffnewman.com/insights/tag/google/)
- [google algorithm](https://chernoffnewman.com/insights/tag/google-algorithm/)
- [Google core algorithm update](https://chernoffnewman.com/insights/tag/google-core-algorithm-update/)
- [Google SERPs](https://chernoffnewman.com/insights/tag/google-serps/)
- [Google’s core web fundamentals](https://chernoffnewman.com/insights/tag/googles-core-web-fundamentals/)
- [HTTPS](https://chernoffnewman.com/insights/tag/https/)
- [intrusive interstitial](https://chernoffnewman.com/insights/tag/intrusive-interstitial/)
- [intrusive interstitial identification](https://chernoffnewman.com/insights/tag/intrusive-interstitial-identification/)
- [Largest Contentful Paint](https://chernoffnewman.com/insights/tag/largest-contentful-paint/)
- [mobile first](https://chernoffnewman.com/insights/tag/mobile-first/)
- [Mobile friendliness](https://chernoffnewman.com/insights/tag/mobile-friendliness/)
- [Page Experience](https://chernoffnewman.com/insights/tag/page-experience/)
- [safe browsing](https://chernoffnewman.com/insights/tag/safe-browsing/)
- [search](https://chernoffnewman.com/insights/tag/search/)
- [search engine results pages](https://chernoffnewman.com/insights/tag/search-engine-results-pages/)
- [search ranking](https://chernoffnewman.com/insights/tag/search-ranking/)
- [SEO](https://chernoffnewman.com/insights/tag/seo/)
- [serps](https://chernoffnewman.com/insights/tag/serps/)
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- [where's the beef?](https://chernoffnewman.com/insights/tag/wheres-the-beef/)
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- [Web design](https://chernoffnewman.com/insights/tag/web-design/)
- [chernoff nemwan](https://chernoffnewman.com/insights/tag/chernoff-nemwan/)
- [client engagement](https://chernoffnewman.com/insights/tag/client-engagement/)
- [leadership](https://chernoffnewman.com/insights/tag/leadership/)
- [American Advertising Awards](https://chernoffnewman.com/insights/tag/american-advertising-awards/)
- [awards](https://chernoffnewman.com/insights/tag/awards/)
- [Charlotte NC](https://chernoffnewman.com/insights/tag/charlotte-nc/)
- [sc](https://chernoffnewman.com/insights/tag/sc/)
- [brand experience management](https://chernoffnewman.com/insights/tag/brand-experience-management/)
- [brand expression](https://chernoffnewman.com/insights/tag/brand-expression/)
- [consumer research](https://chernoffnewman.com/insights/tag/consumer-research/)
- [customer journey](https://chernoffnewman.com/insights/tag/customer-journey/)
- [ad trends](https://chernoffnewman.com/insights/tag/ad-trends/)
- [setting boundaries](https://chernoffnewman.com/insights/tag/setting-boundaries/)
- [new hire](https://chernoffnewman.com/insights/tag/new-hire/)
- [now hiring](https://chernoffnewman.com/insights/tag/now-hiring/)
- [public sector](https://chernoffnewman.com/insights/tag/public-sector/)
- [team members](https://chernoffnewman.com/insights/tag/team-members/)
- [ghostwriting](https://chernoffnewman.com/insights/tag/ghostwriting/)
- [Columbia South Carolina](https://chernoffnewman.com/insights/tag/columbia-south-carolina/)
- [new hires](https://chernoffnewman.com/insights/tag/new-hires/)
- [University of South Carolina](https://chernoffnewman.com/insights/tag/university-of-south-carolina/)
- [bond referendum](https://chernoffnewman.com/insights/tag/bond-referendum/)
- [bonds](https://chernoffnewman.com/insights/tag/bonds/)
- [City of Charlotte](https://chernoffnewman.com/insights/tag/city-of-charlotte/)
- [Election Day](https://chernoffnewman.com/insights/tag/election-day/)
- [political campaign](https://chernoffnewman.com/insights/tag/political-campaign/)
- [voters](https://chernoffnewman.com/insights/tag/voters/)
- [voting](https://chernoffnewman.com/insights/tag/voting/)
- [winning campaign](https://chernoffnewman.com/insights/tag/winning-campaign/)
- [aviation](https://chernoffnewman.com/insights/tag/aviation/)
- [CLT Airport](https://chernoffnewman.com/insights/tag/clt-airport/)
- [infrastructure](https://chernoffnewman.com/insights/tag/infrastructure/)
- [installation](https://chernoffnewman.com/insights/tag/installation/)
- [agency](https://chernoffnewman.com/insights/tag/agency/)
- [career](https://chernoffnewman.com/insights/tag/career/)
- [digital](https://chernoffnewman.com/insights/tag/digital-2/)
- [media](https://chernoffnewman.com/insights/tag/media/)
- [strategy](https://chernoffnewman.com/insights/tag/strategy/)
- [Charleston](https://chernoffnewman.com/insights/tag/charleston/)
- [mobile optimized](https://chernoffnewman.com/insights/tag/mobile-optimized/)
- [sc ports authority](https://chernoffnewman.com/insights/tag/sc-ports-authority/)
- [user experience](https://chernoffnewman.com/insights/tag/user-experience/)
- [Website](https://chernoffnewman.com/insights/tag/website/)
- [internships](https://chernoffnewman.com/insights/tag/internships/)
- [aflac](https://chernoffnewman.com/insights/tag/aflac/)
- [basketball](https://chernoffnewman.com/insights/tag/basketball/)
- [dawn staley](https://chernoffnewman.com/insights/tag/dawn-staley/)
- [gamecocks](https://chernoffnewman.com/insights/tag/gamecocks/)
- [GOAT](https://chernoffnewman.com/insights/tag/goat/)
- [lady gamecocks](https://chernoffnewman.com/insights/tag/lady-gamecocks/)
- [pay equity](https://chernoffnewman.com/insights/tag/pay-equity/)
- [women's basketball](https://chernoffnewman.com/insights/tag/womens-basketball/)
- [data privacy](https://chernoffnewman.com/insights/tag/data-privacy/)
- [economic impact](https://chernoffnewman.com/insights/tag/economic-impact/)
- [taxes](https://chernoffnewman.com/insights/tag/taxes/)
- [big data](https://chernoffnewman.com/insights/tag/big-data/)
- [data](https://chernoffnewman.com/insights/tag/data/)
- [digital advertising](https://chernoffnewman.com/insights/tag/digital-advertising/)
- [engagement](https://chernoffnewman.com/insights/tag/engagement/)
- [google analytics](https://chernoffnewman.com/insights/tag/google-analytics/)
- [audience relationships](https://chernoffnewman.com/insights/tag/audience-relationships/)
- [consumer insights](https://chernoffnewman.com/insights/tag/consumer-insights/)
- [social media](https://chernoffnewman.com/insights/tag/social-media/)
- [work that matters](https://chernoffnewman.com/insights/tag/work-that-matters/)
- [awareness campaign](https://chernoffnewman.com/insights/tag/awareness-campaign/)
- [daodas](https://chernoffnewman.com/insights/tag/daodas/)
- [healthcare](https://chernoffnewman.com/insights/tag/healthcare-2/)
- [integrated campaign](https://chernoffnewman.com/insights/tag/integrated-campaign/)
- [naloxone](https://chernoffnewman.com/insights/tag/naloxone/)
- [opioid](https://chernoffnewman.com/insights/tag/opioid/)
- [opioid awareness campaign](https://chernoffnewman.com/insights/tag/opioid-awareness-campaign/)
- [opioid crisis](https://chernoffnewman.com/insights/tag/opioid-crisis/)
- [opioid epidemic](https://chernoffnewman.com/insights/tag/opioid-epidemic/)
- [opioids](https://chernoffnewman.com/insights/tag/opioids/)
- [barbie](https://chernoffnewman.com/insights/tag/barbie/)
- [female innovation](https://chernoffnewman.com/insights/tag/female-innovation/)
- [movie](https://chernoffnewman.com/insights/tag/movie/)
- [the barbie movie](https://chernoffnewman.com/insights/tag/the-barbie-movie/)
- [warner brothers](https://chernoffnewman.com/insights/tag/warner-brothers/)
- [women](https://chernoffnewman.com/insights/tag/women/)
- [counterfeit pills](https://chernoffnewman.com/insights/tag/counterfeit-pills/)
- [fake pills](https://chernoffnewman.com/insights/tag/fake-pills/)
- [fentanyl](https://chernoffnewman.com/insights/tag/fentanyl/)
- [synthetic opioid](https://chernoffnewman.com/insights/tag/synthetic-opioid/)
- [client websites](https://chernoffnewman.com/insights/tag/client-websites/)
- [digital director](https://chernoffnewman.com/insights/tag/digital-director/)
- [digital experience](https://chernoffnewman.com/insights/tag/digital-experience/)
- [digital experiences](https://chernoffnewman.com/insights/tag/digital-experiences/)
- [digital marketing](https://chernoffnewman.com/insights/tag/digital-marketing/)
- [interactive director](https://chernoffnewman.com/insights/tag/interactive-director/)
- [interactive projects](https://chernoffnewman.com/insights/tag/interactive-projects/)
- [interactive team](https://chernoffnewman.com/insights/tag/interactive-team/)
- [UX](https://chernoffnewman.com/insights/tag/ux/)
- [web & digital experience](https://chernoffnewman.com/insights/tag/web-digital-experience/)
- [web design and development](https://chernoffnewman.com/insights/tag/web-design-and-development/)
- [web experience](https://chernoffnewman.com/insights/tag/web-experience/)
- [AI](https://chernoffnewman.com/insights/tag/ai/)
- [AI adoption](https://chernoffnewman.com/insights/tag/ai-adoption/)
- [AI staff training](https://chernoffnewman.com/insights/tag/ai-staff-training/)
- [social marketing](https://chernoffnewman.com/insights/tag/social-marketing/)
- [project management](https://chernoffnewman.com/insights/tag/project-management/)
- [CN Experience](https://chernoffnewman.com/insights/tag/cn-experience/)
- [College of Charleston](https://chernoffnewman.com/insights/tag/college-of-charleston/)
- [interns](https://chernoffnewman.com/insights/tag/interns/)
- [washington DC](https://chernoffnewman.com/insights/tag/washington-dc/)
- [agriculture](https://chernoffnewman.com/insights/tag/agriculture-2/)
- [Black History](https://chernoffnewman.com/insights/tag/black-history/)
- [Black History Month](https://chernoffnewman.com/insights/tag/black-history-month/)
- [D&I](https://chernoffnewman.com/insights/tag/di/)
- [DEI](https://chernoffnewman.com/insights/tag/dei/)
- [flavorisms](https://chernoffnewman.com/insights/tag/flavorisms/)
- [food and beverage](https://chernoffnewman.com/insights/tag/food-and-beverage/)
- [food trends](https://chernoffnewman.com/insights/tag/food-trends/)
- [beverage](https://chernoffnewman.com/insights/tag/beverage/)
- [food](https://chernoffnewman.com/insights/tag/food-2/)
- [food & bev](https://chernoffnewman.com/insights/tag/food-bev/)
- [nourishment](https://chernoffnewman.com/insights/tag/nourishment/)
- [foodies](https://chernoffnewman.com/insights/tag/foodies/)
- [packaging](https://chernoffnewman.com/insights/tag/packaging/)
- [agency life](https://chernoffnewman.com/insights/tag/agency-life/)
- [CEO](https://chernoffnewman.com/insights/tag/ceo/)
- [coffee mate](https://chernoffnewman.com/insights/tag/coffee-mate/)
- [coors light](https://chernoffnewman.com/insights/tag/coors-light/)
- [little caesar's](https://chernoffnewman.com/insights/tag/little-caesars/)
- [mountain dew](https://chernoffnewman.com/insights/tag/mountain-dew/)
- [pringles](https://chernoffnewman.com/insights/tag/pringles/)
- [reese's](https://chernoffnewman.com/insights/tag/reeses/)
- [education](https://chernoffnewman.com/insights/tag/education-2/)
- [higher education](https://chernoffnewman.com/insights/tag/higher-education/)

## Clients

- [SC250](https://chernoffnewman.com/insights/client/sc250/)
- [SC Education Lottery](https://chernoffnewman.com/insights/client/sc-education-lottery/)
- [Deep Sea Vision](https://chernoffnewman.com/insights/client/deep-sea-vision/)
- [South Carolina Department of Agriculture](https://chernoffnewman.com/insights/client/south-carolina-department-of-agriculture/)
- [Pine Glo](https://chernoffnewman.com/insights/client/pine-glo/)
- [USC](https://chernoffnewman.com/insights/client/usc/)
- [Florida Center for Nursing](https://chernoffnewman.com/insights/client/florida-center-for-nursing/)
- [3RVRS](https://chernoffnewman.com/insights/client/3rvrs/)
- [CLT Airport](https://chernoffnewman.com/insights/client/clt-airport/)
- [Fresh From Florida](https://chernoffnewman.com/insights/client/fresh-from-florida/)
- [SC Ports Authority](https://chernoffnewman.com/insights/client/sc-ports-authority/)
- [BHDD](https://chernoffnewman.com/insights/client/bhdd/)
- [SC Office of Mental Health](https://chernoffnewman.com/insights/client/sc-office-of-mental-health/)
- [Explore Charleston](https://chernoffnewman.com/insights/client/explore-charleston/)
- [South Carolina Manufacturers & Commerce](https://chernoffnewman.com/insights/client/south-carolina-manufacturers-commerce/)
- [Point Hope](https://chernoffnewman.com/insights/client/point-hope/)
- [Stand For Animals](https://chernoffnewman.com/insights/client/stand-for-animals/)

## Job Types

- [Full Time](https://chernoffnewman.com/insights/job-type/full-time/)

## Teams

- [Crisis](https://chernoffnewman.com/insights/team/crisis/)
- [Executive Leadership](https://chernoffnewman.com/insights/team/executive-leadership/)
- [Leadership](https://chernoffnewman.com/insights/team/people-leadership/)
- [Public Affairs](https://chernoffnewman.com/insights/team/public-affairs/)
- [Staff](https://chernoffnewman.com/insights/team/staff/)