Generated by All in One SEO v4.9.7.1, this is an llms.txt file, used by LLMs to index the site. # Chernoff Newman ## Sitemaps - [XML Sitemap](https://chernoffnewman.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Chernoff Newman Earns Multiple Honors at 2025 SCPRSA Mercury Awards](https://chernoffnewman.com/insights/chernoff-newman-earns-multiple-honors-at-2025-scprsa-mercury-awards/) - Chernoff Newman garnered multiple honors at the South Carolina Public Relations Society of America (SCPRSA) Mercury Awards, held April 15, 2026, at Segra Park in Columbia. The Mercury Awards celebrate the state’s top public relations campaigns, while Silver Wing Awards recognize excellence in tactics. This year’s recognition highlights Chernoff Newman’s ability to deliver integrated, strategic - [So that's how it works in the real world](https://chernoffnewman.com/insights/blog-emma-potter/) - My agency internship experience Guest post from Emma Potter, former strategic communications intern During my internship with Chernoff Newman, it has truly been everything I hoped for and more. Over the past nine months, I’ve had the chance to dive headfirst into public affairs, public relations, social media and strategic communications. I’ve learned so much, - [Proven leader Erin Culbert joins us as Vice President of Public Relations and General Manager](https://chernoffnewman.com/insights/proven-leader-erin-culbert-joins-us-as-vice-president-of-public-relations-and-general-manager/) - She adds admirable experience in crisis communications, issues management, high-stakes media relations, stakeholder engagement and public affairs. - [The “F&#k It” Effect](https://chernoffnewman.com/insights/the-fk-it-effect/) - Marking the legacy of a PR pro - [Meet the Summer 2025 CN Experience Class](https://chernoffnewman.com/insights/meet-the-summer-2025-cn-experience-class/) - A certain someone left their laptop unlocked... and if an intern blog takeover isn’t the next logical step, we don’t know what is. Hi, we’re the Summer 2025 intern class at Chernoff Newman. Over the past few months, we’ve jumped headfirst into the world of marketing, PR, and advertising—writing, designing, managing projects, finessing our way into meetings - [Have we reached peak pickle...](https://chernoffnewman.com/insights/have-we-reached-peak-pickle/) - Or is it time for brine? - [Beyond the Brochure: How Higher Ed Marketing is Getting Personal](https://chernoffnewman.com/insights/beyond-the-brochure-how-higher-ed-marketing-is-getting-personal/) - Higher education marketing is undergoing a fundamental transformation. It’s no longer just about promoting a brand or filling seats—it’s about forging genuine connections in a landscape where expectations have never been higher. - [Celebrating Black history in advertising and beyond](https://chernoffnewman.com/insights/celebrating-black-history-in-advertising-and-beyond/) - From food to music, civil rights to advertising campaigns, the influence of Black history is undeniable. - [What we see matters](https://chernoffnewman.com/insights/what-we-see-matters/) - Seeing things as they are, not as we are. - [Chernoff Newman holds solid roots in the American Advertising Federation](https://chernoffnewman.com/insights/chernoff-newman-holds-solid-roots-in-the-american-advertising-federation/) - From local to district and national level, our agency has a strong presence across the 115+ year-old organization. - [Chernoff Newman helps pro bono client, The Echo Project, tell the story of tolerance](https://chernoffnewman.com/insights/the-echo-project/) - Chernoff Newman provided The Echo Project with pre-event and on-site media relations support, garnering coverage from national news programs. - [Building the emphasis on organic social media at POSSIBLE 2024](https://chernoffnewman.com/insights/building-the-emphasis-on-organic-social-media-at-possible-2024/) - In a tech revolution, we can't lose sight of the power of organic social media. - [The Second Coming Of The Singular Gag](https://chernoffnewman.com/insights/the-second-coming-of-the-singular-gag/) - Food & Drink in Super Bowl 59 - [David Campbell Named CEO of Chernoff Newman](https://chernoffnewman.com/insights/david-campbell-named-ceo-of-chernoff-newman/) - A presence at Chernoff Newman, and in the community. - [Flavorisms: Food-Flex Fever](https://chernoffnewman.com/insights/flavorisms-food-flex-fever/) - They’ve always walked among us – those “flavor chasers” who take their experiences a bit more to heart than most. - [Sara Anders Promoted to Executive Media Director](https://chernoffnewman.com/insights/chernoff-newman-promotes-sara-anders-to-executive-media-director/) - Our Proven Leader Drives Innovation and Growth in Media Strategy - [Navigating the Southern Migration: Meeting the Demands of Today’s Students ](https://chernoffnewman.com/insights/navigating-the-southern-migration-meeting-the-demands-of-todays-students/) - The landscape of higher ed is changing. More high school seniors from the north are choosing Southern universities like Clemson, Georgia Tech, Alabama, and the University of South Carolina. This rising trend reflects evolving student demands and family priorities, from vibrant campus life to affordability, and, as Southerners, we are uniquely positioned to help institutions adapt to these shifts. - [Flavorisms: The Mindful-Mouth Movement](https://chernoffnewman.com/insights/flavorisms-the-mindful-mouth-movement/) - Thanks to the wondrous web, we are all doctors. Or at least, we play them on the internet. Searching, sleuthing, self-diagnosing our way to answers about our health. - [Flavorisms: Life In The Era Of Selective Snacking](https://chernoffnewman.com/insights/flavorisms-life-in-the-era-of-selective-snacking/) - We live (and eat) in a hyper-evolving food scene. - [AI and Nostalgia: New Tech Gets an Old Friend](https://chernoffnewman.com/insights/ai-and-nostalgia/) - In today’s digitally driven world, nostalgia brings an obvious counterpunch: warmth and familiarity. And for brands looking to make an impression, it can be an emotional shortcut…tapping into consumer memory structures to bring the warm and fuzzies. The end result? Instant brand affinity. A connection made quickly by an understanding of common cultural touchpoints. It’s - [New work for SC Ports makes a big splash](https://chernoffnewman.com/insights/new-work-for-sc-ports-makes-a-big-splash/) - It’s anchors aweigh for scspa.com - [Multiple Awards of Excellence at SCPRSA Mercury Awards](https://chernoffnewman.com/insights/multiple-awards-of-excellence-at-scprsa-mercury-awards/) - Accolades for three remarkably different clients highlights our versatility. - [Agency Wins local Best of Social and district Gold ADDY with Breakthrough Fentanyl Awareness Campaign](https://chernoffnewman.com/insights/agency-wins-best-of-social-with-breakthrough-fentanyl-awareness-campaign/) - The Hidden Dangers campaign for DAODAS swept the local social media category, hushing the awards-show audience as it played. - [Industry Veteran Dan Jividen Joins Our Ranks as New Creative Lead](https://chernoffnewman.com/insights/industry-veteran-dan-jividen-joins-our-ranks-as-new-creative-lead/) - With a wealth of industry experience and a vision that aligns with our agency's values and goals, Dan is poised to lead our creative to new heights. - [The big game in advertising](https://chernoffnewman.com/insights/the-big-game-in-advertising/) - I grew up in a family where sports weren’t really a thing. Rarely was a game on the TV. And unless it was the Olympics, we didn’t have a team we were particularly rooting for. That’s all to say, for me, the Super Bowl has always been about the ads — long before I knew - [Threads: Zuckerberg’s promise to do what Twitter can’t](https://chernoffnewman.com/insights/threads-zuckerbergs-promise-to-do-what-twitter-cant/) - Breaking down the newest social media platform. - [Chernoff Newman opens Washington, D.C. office](https://chernoffnewman.com/insights/chernoff-newman-opens-washington-d-c-office/) - Increased presence elevates our profile in public affairs and public relations. - [Let’s have an open conversation about substance use and kids](https://chernoffnewman.com/insights/lets-have-an-open-conversation-about-substance-use-and-kids/) - Our latest drug and alcohol awareness campaign encourages parents and children to talk often and openly. - [Chernoff Newman promotes two senior leaders](https://chernoffnewman.com/insights/chernoff-newman-promotes-three-senior-leaders/) - Long-standing leaders promoted within interactive and creative teams - [Innovation leads to growth through idea generation](https://chernoffnewman.com/insights/innovation-leads-to-growth/) - Innovation is easily discovered by using this six-step process to drive strategic initiatives, creative brainstorming and innovative thinking. - [Break through the holiday news cycle](https://chernoffnewman.com/insights/break-through-the-holiday-news-cycle/) - Your pitch doesn’t necessarily have to be wrapped up and tied with a big red bow to break through the holiday news cycle. - [Using market research to identify opportunities and drive business decisions](https://chernoffnewman.com/insights/market-research/) - To stay on the leading edge, businesses must use market research to effectively listen to their customers - [Sharing Stories: The SC African American History Calendar](https://chernoffnewman.com/insights/sc-african-american-history-calendar/) - Please join us in extending our congratulations to the Honorees of the 2021 SC African American History Calendar. - [How to choreograph a culture of storytelling](https://chernoffnewman.com/insights/a-culture-of-storytelling/) - Strengthen your public relations storytelling game by sourcing impactful stories from within - [Understanding how brands achieve a human connection during live sports](https://chernoffnewman.com/insights/understanding-how-brands-achieve-a-human-connection-during-live-sports/) - Advertisers turn to live sports to launch new campaigns and re-connect with their audience. - [Behind the scenes, yet an integral part of the team](https://chernoffnewman.com/insights/behind-the-scenes-yet-an-integral-part-of-the-team/) - As an offensive line coach, I mean, CFO, being on a team undoubtedly involves collaboration, but it also provides checks and balances and that’s where I come in. - [Communications ethics leads to sweet music](https://chernoffnewman.com/insights/communications-ethics-leads-to-sweet-music/) - On communications ethics, the relevance of performing music relates to intentionality; meaning comes from an effort to apply and share what you know. - [Using the Consumer Confidence Index to forecast business](https://chernoffnewman.com/insights/using-the-the-consumer-confidence-index-to-forecast-business/) - The CCI is trending up and this trend of increasing consumer confidence signals economic growth in which consumers are more likely to spend money. - [When it comes to casting, choose a wide net and hope for the unexpected.](https://chernoffnewman.com/insights/casting/) - Keep an open mind and consider hidden potential when casting. There's probably a gem out there you might not have considered who can add life and character to your production. - [Feelings create meaningful customer experiences](https://chernoffnewman.com/insights/feelings-create-meaningful-customer-experiences/) - When creating impactful customer experiences and brand connections, the first thing you need to do is create a meaningful brand. - [Creating a pandemic-proof tourism advertising campaign for Town of Santee](https://chernoffnewman.com/insights/creating-a-pandemic-proof-tourism-advertising-campaign-for-town-of-santee/) - Chernoff Newman effectively deploys a tourism campaign during a global pandemic by cleverly promoting this small town’s best kept secrets. - [Practicing open-book management yields positive employee performance results](https://chernoffnewman.com/insights/practicing-open-book-management-yields-positive-employee-performance-results/) - As more companies adopt open-book management, employees are involved in financial presentations more frequently than they have been accustomed to in the past. - [T-Mobile’s data breach illustrates the importance of crisis communications tactics](https://chernoffnewman.com/insights/t-mobiles-data-breach-illustrates-the-importance-of-crisis-communications-tactics/) - In light of the company’s cybersecurity investigation, T-Mobile’s handling of the issue is an example of a poorly executed crisis communications strategy. - [Don’t let Google updates drive you crazy](https://chernoffnewman.com/insights/dont-let-google-updates-drive-you-crazy/) - The recent Google core algorithm updates will affect all websites that are listed in Google SERPs today. But don’t fret. Once you identify what’s changing, you’ll be better prepared for website fixes. - [Advertising is not dead.](https://chernoffnewman.com/insights/advertising-is-not-dead/) - And if you don’t trust me, well, let me introduce you to Ted Lasso. - [Celebrating our creativity this October for National Arts & Humanities Month](https://chernoffnewman.com/insights/national-arts-and-humanities-month/) - During National Arts & Humanities Month in October, we should celebrate an aspect of our work that is the most inspiring and vital: creativity. What do clients most value? What do we as practitioners most enjoy delivering? What gets us out of bed in the mornings and our hearts pumping? After decades in the communications - [Compelling storytelling begins with the truth](https://chernoffnewman.com/insights/compelling-storytelling-begins-with-the-truth/) - With the right storytelling, you can develop the unique ability to connect and motivate your audience. - [What’s the value of a big idea?](https://chernoffnewman.com/insights/whats-the-value-of-a-big-idea/) - How Chernoff Newman defines the ideal client-agency relationship. - [Taking the spooky out of ghosting](https://chernoffnewman.com/insights/taking-the-spooky-out-of-ghosting/) - A few tips for mastering ghostwriting. - [Building a bonds dynasty](https://chernoffnewman.com/insights/building-a-bonds-dynasty/) - Chernoff Newman celebrates two decades and a twelfth consecutive win on bonds referenda in Charlotte-Mecklenburg - [Thank You to our Fall 2023 interns](https://chernoffnewman.com/insights/thank-you-to-our-fall-2023-interns/) - Meet the five stellar interns who have been working in our Columbia and Charleston offices during the fall semester - [You know your enemy, and it is you](https://chernoffnewman.com/insights/you-know-your-enemy-and-it-is-you/) - Whether an event becomes a crisis or a challenge hinges on the leadership's response. - [Agency recognized for advertising & PR work](https://chernoffnewman.com/insights/agency-recognized-for-campaign-pr-work/) - The integrated communications agency boasts another year of success at the American Advertising Awards and SCPRSA Mercury Awards - [What language does your brand speak?](https://chernoffnewman.com/insights/creating-meaningful-brand-experiences/) - Build better customer relationships by thinking and speaking more like a human and less like a business. - [Two prominent professionals join Chernoff Newman in Charleston and Columbia](https://chernoffnewman.com/insights/two-prominent-professionals-join-chernoff-newman/) - Experienced communications practitioners tapped to fill newly created positions - [Chernoff Newman expands Client Engagement team with two seasoned professionals](https://chernoffnewman.com/insights/chernoff-newman-expands-client-engagement-team-with-two-seasoned-professionals/) - New faces in the Columbia office bring passion and years of experience to the agency - [New team members join Chernoff Newman roster](https://chernoffnewman.com/insights/new-team-members-join-chernoff-newman-roster/) - Agency adds to media, creative and interactive teams - [Welcome global media executive Matt Rayner to Chernoff Newman](https://chernoffnewman.com/insights/welcome-global-media-executive-matt-rayner-to-chernoff-newman/) - Your team and their experiences, cultures and knowledge define the know-how that yields results for clients. - [Meet our Spring 2023 interns](https://chernoffnewman.com/insights/meet-our-spring-2023-interns/) - Chernoff Newman is pleased to host seven interns across its Charleston, Charlotte and Columbia offices this semester - [Advertising means business](https://chernoffnewman.com/insights/advertising-means-business/) - Advocating for Advertising in the U.S. at AAF’s Day on the Hill in Washington, D.C. - [Proud to be honored for work that matters](https://chernoffnewman.com/insights/proud-to-be-honored-for-work-that-matters/) - Chernoff Newman takes home nearly 30 awards including Best of Broadcast and Best in Show at the American Advertising Awards and SCPRSA Mercury Awards. - [Our commitment to excellence expands with five new hires](https://chernoffnewman.com/insights/our-commitment-to-excellence-expands-with-five-new-hires/) - Strategic growth continues; new team members join across all disciplines - [Embracing the power of progress](https://chernoffnewman.com/insights/embracing-the-power-of-progress/) - Announcing a series of promotions and a strategic elevation to enhance our commitment to excellence in public relations and social media services. - [Navigating Success: Strengthening project management and financial operations teams](https://chernoffnewman.com/insights/navigating-success-strengthening-project-management-and-financial-operations-teams/) - We welcome three new talents dedicated to effective management of agency work and financial resources. - [Celebrating 50 years of innovation](https://chernoffnewman.com/insights/celebrating-50-years-of-innovation/) - At Chernoff Newman, we’re celebrating our 50th year. And the one constant we’ve found during that time? Change. - [Chernoff Newman expands Public Relations team in Carolinas](https://chernoffnewman.com/insights/chernoff-newman-expands-public-relations-team-in-carolinas/) - Agency hires public relations professionals in Charlotte and Charleston offices - [Have you ever met someone in advertising who doesn’t love Halloween? I’ll wait…](https://chernoffnewman.com/insights/have-you-ever-met-someone-in-advertising-who-doesnt-love-halloween-ill-wait/) - Celebrating a time that literally allows advertising agencies to wear our creativity on our sleeves. - [Welcome Mark Duffy to the Chernoff Newman public affairs practice](https://chernoffnewman.com/insights/welcome-mark-duffy-to-the-chernoff-newman-public-affairs-practice/) - Duffy further integrates public affairs into service offerings and expands footprint globally - [A new CEO for the next era](https://chernoffnewman.com/insights/a-new-ceo-for-the-next-era/) - Celebrating 50 years of innovation with a major announcement - [Effectively communicating when you’re not sure whether your audience needs to laugh or cry.](https://chernoffnewman.com/insights/choosingtherighttone/) - Choosing the right tone in your communications can be tricky, especially with the changes we’ve seen this year. - [Impact of election cycles on corporate communications strategies](https://chernoffnewman.com/insights/impact-of-election-cycles-on-corporate-communications-strategies/) - Impact of election cycles on corporate communication strategies can have the potential for tremendous impact on several areas within operations. - [Can we look towards elite athletes for clues about how to best address employee mental health?](https://chernoffnewman.com/insights/elite-athletes-and-mental-health/) - In back-to-office planning, management would be wise to consider measures to protect the health and wellbeing of employees’ minds, in addition to their bodies. - [Editing techniques for a personal brand](https://chernoffnewman.com/insights/editing-techniques-for-a-personal-brand/) - Defining a personal brand is not as easy as it first seems. That’s probably because we are not as accustomed to describing our narratives as we are living them. Projecting a personal brand comes in many forms, from interacting with peers, other executives and mentoring direct reports to honing a curriculum vitae or LinkedIn profile. A key - [See the crisis through your employees’ eyes](https://chernoffnewman.com/insights/see-the-crisis-through-your-employees-eyes/) - In a storm of uncertainty, leaders must communicate with empathy and understanding. - [How is your consumer feeling?](https://chernoffnewman.com/insights/how-is-your-consumer-feeling/) - “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou Feelings. They are the core of any brand connection. Feelings are meaningful. And feelings create meaningful brands. After all, consumers are connected to humans, companies and ideals - [Putting it in park to drive traffic](https://chernoffnewman.com/insights/putting-it-in-park-to-drive-traffic/) - New advertising campaign for CLT Airport Parking has everyone smiling, including the cars - [Adding some festive before your flight](https://chernoffnewman.com/insights/adding-some-festive-before-your-flight/) - Unusual installations at CLT Airport bringing humor to the holiday rush - [Google Analytics 4 and the opportunity for marketers](https://chernoffnewman.com/insights/google-analytics-4-and-the-opportunity-for-marketers/) - New Google property offers deeper data insights, but not without potential drawbacks. - [Surviving disruption](https://chernoffnewman.com/insights/surviving-disruption/) - Strategies for brand endurance in a changing market. - [The opioid epidemic crisis continues to rampage](https://chernoffnewman.com/insights/the-opioid-epidemic-crisis-continues-to-rampage/) - We partner with DAODAS to develop campaigns that help save lives. - [Opioids are hiding in plain sight](https://chernoffnewman.com/insights/opioids-are-hiding-in-plain-sight/) - By working with DAODAS, we are combatting the rise of fake pills and fentanyl. - [A new era of web & digital experience excellence unfolds at Chernoff Newman](https://chernoffnewman.com/insights/a-new-era-of-web-digital-experience-excellence-unfolds-at-chernoff-newman/) - We introduce you to Kenny McNett, our new Web & Digital Experience Director. - [Unlocking human potential through intentional AI adoption](https://chernoffnewman.com/insights/unlocking-human-potential-through-intentional-ai-adoption/) - AI enables knowledge workers the opportunity to generate even more creative, intentional, and distinctly human work. - [Apparently, I am a Barbie girl.](https://chernoffnewman.com/insights/apparently-i-am-a-barbie-girl/) - Brand breaks records with more than $1 billion revenue. - [Keeping your team sane](https://chernoffnewman.com/insights/keeping-your-team-sane/) - Prioritizing Mental Health in the Advertising Industry - [The PowHER of a personal brand](https://chernoffnewman.com/insights/the-powher-of-a-personal-brand/) - In this game, Dawn Staley reigns supreme. - [Coca-Cola lives corporate social responsibility amid USSF debacle](https://chernoffnewman.com/insights/corporate-social-responsibility/) - How defining your brand purpose outside of a crisis can help you take a stand during times of chaos. ## Pages - [Home](https://chernoffnewman.com/) - Guided by work that matters, we are an integrated communications agency designing influential marketing and strategic communication solutions for our clients. - [Careers](https://chernoffnewman.com/careers/) - Let your diverse skills, talents and perspective shine with work that matters. Our agency has offices in Charlotte, Columbia, Charleston, Washington D.C. and Orlando. - [Contact](https://chernoffnewman.com/contact/) - Let's talk. Whether you're in need of creative work, PR, crisis communications, branding or something altogether new, we're ready to make it happen. - [Client Registration](https://chernoffnewman.com/client-registration/) - Client Registration Email CompanyDashboard IDEnter the code provided by your Chernoff Newman contact. If you don't have one, please contact your CN representative.Password Enter Password Confirm Password - [Client Reporting](https://chernoffnewman.com/client-reporting/) - Client Login Please log in to view your dashboard. Username or Email Address Password Remember Me Forgot password? Don't have an account yet? Register here. - [Services](https://chernoffnewman.com/services/) - We use research, strategy and innovation to generate results with Human IQ. We deliver integrated communications that engage, influence and connect with your audience. - [Work](https://chernoffnewman.com/work/) - Chernoff Newman is guided by work that matters, meaning everything we do is about impacting communities and cultivating change. Explore our recent work here. - [Privacy Policy](https://chernoffnewman.com/privacy-policy/) - [People](https://chernoffnewman.com/our-people/) - We are strategists and analysts. Thinkers and dreamers. Marketers and makers. We are all communicators. Meet the brilliant people behind the work that matters. - [Insights](https://chernoffnewman.com/insights/) - Stay ahead with strategic insights from our communications experts. Read our perspectives on industry trends, branding strategies, crisis communications & more. ## My Templates - [🌍 Footer [GLOBAL]](https://chernoffnewman.com/?elementor_library=global-footer) - Content area - [♾️ People Grid - Mobile [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=loop-item-people-grid-mobile) - ♾️ People Grid - Mobile [LOOP ITEM] - [♾️ Laptop Mockup [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=loop-item-device-mockup-laptop) - [♾️ Mobile Mockups [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=loop-item-device-mockup) - [🧩 Page Builder Section [TEMPLATE]](https://chernoffnewman.com/?elementor_library=template-page-builder-section) - [⬛ Services List](https://chernoffnewman.com/?elementor_library=⬛-services-list) - Research & Strategy Crisis Management Brand Strategy Brand Experience Public Relations Public Affairs Integrated Media Web & Digital Experiences Social Strategy & Content Data & Analytics - [🧩 Hero Container with Background Options [TEMPLATE]](https://chernoffnewman.com/?elementor_library=global-hero-container-with-background-options) - [[CPT] -- Insights](https://chernoffnewman.com/?elementor_library=post-single-post) - [CPT] — Insights September 21, 2023 Vice President of Public Relations and General Manager Chernoff Newman garnered multiple honors at the South Carolina Public Relations Society of America (SCPRSA) Mercury Awards, held April 15, 2026, at Segra Park in Columbia. The Mercury Awards celebrate the state’s top public relations campaigns, while Silver Wing Awards recognize - [Our People - Staff Only (No Executive Leadership)](https://chernoffnewman.com/?elementor_library=our-people-all-employees) - Our People David Anderson Vice Chairman Trevor Baker Associate Creative Director Tiffany Bastian Senior Support Specialist Bill Billings Full Stack Developer Alicia Broughton Social Media Manager Ryan Brown Public Sector Director Erin Culbert Vice President of Public Relations and General Manager Jae Dollason Art Director Becky Elam Media Planner & Buyer, Performance Media Emma Gerraughty - [[CPT] - Services and Proposals](https://chernoffnewman.com/?elementor_library=template-case-study-single-post) - [🧩 Hero Text Content [TEMPLATE]](https://chernoffnewman.com/?elementor_library=template-hero-text-content) - [♾️ People Slide [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=loop-item-people-slide) - ♾️ People Slide [LOOP ITEM] - [♾️ Home Page LARGE Thumbnails [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=loop-item-home-page-large-thumbnails) - [[CPT] - Person](https://chernoffnewman.com/?elementor_library=page-single-person) - [🌍 Header [GLOBAL]](https://chernoffnewman.com/?elementor_library=global-header) - Content area - [404](https://chernoffnewman.com/?elementor_library=404) - 404 Well, looks like you’ve accidentally left Chernoff Newman. No worries, it happens to the best of us. We may have removed or moved what you’re looking for. Go to Home page - [♾️ Case Study [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=loop-item-case-study) - [♾️ Post Card - Insights Block [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=loop-item-post-card-insights-block) - ♾️ Post Card – Insights Block [LOOP ITEM] - [⬛ Cards - Posts](https://chernoffnewman.com/?elementor_library=block-cards-posts) - No Posts/Pages Found - [♾️ Post Card [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=template-post-card) - ♾️ Post Card [LOOP ITEM] - [♾️ People [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=loop-people-gallery-card) - ♾️ People [LOOP ITEM] - [⬛ Contact Form Section](https://chernoffnewman.com/?elementor_library=block-contact-form-section) - Let’s talk about Working Together Crisis Careers Press Another Topic - [[POPUP] -- Mobile Menu](https://chernoffnewman.com/?elementor_library=mobile-menu) - Content area - [⬛ Card - Custom Content](https://chernoffnewman.com/?elementor_library=block-card-custom-content) - [🧩 HEADER Dark Text - Light Background [TEMPLATE]](https://chernoffnewman.com/?elementor_library=template-header-light-bckgr-dark-txt) - Work Services People Careers Insights Contact Work Services People Careers Insights Contact - [[ARCHIVE] - Categories, Tags, etc.](https://chernoffnewman.com/?elementor_library=archive-categories-tags-etc) - [ARCHIVE] – Categories, Tags, etc. Awards Chernoff Newman Earns Multiple Honors at 2025 SCPRSA Mercury Awards CN Experience So that’s how it works in the real world Our Team Proven leader Erin Culbert joins us as Vice President of Public Relations and General Manager Our Team The “F&#k It” Effect CN Experience Meet the Summer - [[LOOP ITEM] Insights Intro Block - 1 Item](https://chernoffnewman.com/?elementor_library=elementor-loop-item-2) - [LOOP ITEM] Insights Intro Block – 1 Item Read More - [⬛ Awards](https://chernoffnewman.com/?elementor_library=block-awards) - We’re honored to create award-winning campaigns that make a difference. - [⬛ Image Gallery](https://chernoffnewman.com/?elementor_library=block-image-gallery) - [♾️ Offices [Loop Item]](https://chernoffnewman.com/?elementor_library=loop-item-offices) - [⬛ Team Slider](https://chernoffnewman.com/?elementor_library=block-team-slider) - [⬛ Offices](https://chernoffnewman.com/?elementor_library=block-offices) - [⬛ Image + Text](https://chernoffnewman.com/?elementor_library=block-image-text-2) - [⬛ Heading & WYSIWYG](https://chernoffnewman.com/?elementor_library=block-heading-wysiwyg) - [⬛ Testimonial](https://chernoffnewman.com/?elementor_library=block-testimonial) - [⬛ Large Text](https://chernoffnewman.com/?elementor_library=block-large-text) - [⬛ WYSIWYG Block](https://chernoffnewman.com/?elementor_library=block-wysiwyg-block) - [⬛ Lists](https://chernoffnewman.com/?elementor_library=template-col-list-content) - [⬛ Two Column Layout](https://chernoffnewman.com/?elementor_library=block-two-column-layout) - [🧩 Search Bar [TEMPLATE]](https://chernoffnewman.com/?elementor_library=template-search-bar) - Search - [♾️ Cards - Posts and Pages [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=loop-item-cards-posts-and-pages) - ♾️ Cards – Posts and Pages [LOOP ITEM] - [♾️ Cards - Custom Content [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=loop-item-cards-custom-content) - [♾️ List Items [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=loop-item-list-items) - [♾️ Home Page Repeater for Small Thumbnails [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=loop-item-home-page-repeater-for-small-thumbnails) - [♾️ Single Item for Your Team's Carousel [LOOP ITEM]](https://chernoffnewman.com/?elementor_library=template-single-item-for-your-teams-carousel) - ♾️ Single Item for Your Team’s Carousel [LOOP ITEM] ♾️ Single Item for Your Team’s Carousel [LOOP ITEM] This is the heading Lorem ipsum dolor sit amet consectetur adipiscing elit dolor Click Here - [⬜ Blog Post - Text Section [BLOCK PIECE]](https://chernoffnewman.com/?elementor_library=block-blog-post-text-section) - [⬛ Image Slider](https://chernoffnewman.com/?elementor_library=block-image-slider) - [⬛ Case Study](https://chernoffnewman.com/?elementor_library=block-image-text) - No results found. - [⬛ Search Form - In Progress](https://chernoffnewman.com/?elementor_library=block-search-form-in-progress) - A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator. Choice Let's Talk About Working Together Crisis Press Something Else Lorem ipsum dolor sit amet, consectetur adipiscing elit, ability to bold some copy incididunt. Name Company Email Phone Message Submit - [⬛ Laptop Mockup](https://chernoffnewman.com/?elementor_library=block-device-mockup-laptop) - [⬛ Mobile Mockups](https://chernoffnewman.com/?elementor_library=block-device-mockup-mobile) - [⬛ Cards - Posts and Pages](https://chernoffnewman.com/?elementor_library=block-cards-posts-and-pages) - No Posts/Pages Found - [⬛ Video Slider](https://chernoffnewman.com/?elementor_library=block-video-slider) - Chernoff Newman Earns Multiple Honors at 2025 SCPRSA Mercury Awards So that’s how it works in the real world Proven leader Erin Culbert joins us as Vice President of Public Relations and General Manager The “F&#k It” Effect Meet the Summer 2025 CN Experience Class Have we reached peak pickle… Beyond the Brochure: How Higher - [⬛ Image Full Width](https://chernoffnewman.com/?elementor_library=block-image-full-width) - [⬛ Video Full Width](https://chernoffnewman.com/?elementor_library=block-video-full-width) - [⬛ Post Cards](https://chernoffnewman.com/?elementor_library=block-post-cards) - [Default Kit](https://chernoffnewman.com/?elementor_library=default-kit) - [[PAGE] -- Default Page](https://chernoffnewman.com/?elementor_library=default-page-template) - Chernoff Newman garnered multiple honors at the South Carolina Public Relations Society of America (SCPRSA) Mercury Awards, held April 15, 2026, at Segra Park in Columbia. The Mercury Awards celebrate the state’s top public relations campaigns, while Silver Wing Awards recognize excellence in tactics. This year’s recognition highlights Chernoff Newman’s ability to deliver integrated, strategic - [[ARCHIVE] - Search Results](https://chernoffnewman.com/?elementor_library=search-results) - Search Awards Chernoff Newman Earns Multiple Honors at 2025 SCPRSA Mercury Awards CN Experience So that’s how it works in the real world Our Team Proven leader Erin Culbert joins us as Vice President of Public Relations and General Manager Our Team The “F&#k It” Effect CN Experience Meet the Summer 2025 CN Experience Class - [[LOOP ITEM] -- Testimony Card](https://chernoffnewman.com/?elementor_library=template-testimony-card) - [[TEMPLATE] Leadership Gallery](https://chernoffnewman.com/?elementor_library=template-leadership-gallery) - Leadership David Campbell Chief Executive Officer Heather Price President of Client Engagement and Marketing Peter LaMotte President of Strategic Communications Tye Price Executive Vice President of Brand Strategy Prussia George Chief Financial Officer Dan Jividen Group Creative Director Sara Anders Senior Vice President, Executive Media Director Leadership David Campbell Heather Price Peter LaMotte Tye Price - [[CPT] -- Case Study](https://chernoffnewman.com/?elementor_library=cpt-case-study) - [[CPT] Case Study - Hero - Client Name](https://chernoffnewman.com/?elementor_library=cpt-case-study-hero-client-name) - [Search bar](https://chernoffnewman.com/?elementor_library=search-bar) - Search - [[LOOP ITEM] - Video Slide](https://chernoffnewman.com/?elementor_library=loop-item-video-slide) - [LOOP ITEM] – Video Slide - [[CPT] Case Study - Hero - Title](https://chernoffnewman.com/?elementor_library=cpt-case-study-hero-title) - [CPT] Case Study – Hero – Title - [[LOOP ITEM] Case Study Related Work Thumbnails](https://chernoffnewman.com/?elementor_library=loop-item-case-study-related-work-thumbnails) - [[LOOP ITEM] -- Similar Posts - Image](https://chernoffnewman.com/?elementor_library=elementor-loop-item) - [[ARCHIVE] -- Blog / News](https://chernoffnewman.com/?elementor_library=archive-blog-page) - CN ExperienceSo that’s how it works in the real world Our TeamProven leader Erin Culbert joins us as Vice President of Public Relations and General Manager Our TeamThe “F&#k It” Effect CN ExperienceMeet the Summer 2025 CN Experience Class Food & BeverageHave we reached peak pickle… Educationeducation|higher education|integrated marketing communications|leadershipBeyond the Brochure: How Higher Ed - [[TEMPLATE] -- Image Callout Card](https://chernoffnewman.com/?elementor_library=template-image-callout-card) ## Case Studies - [Fresh From Florida Radio](https://chernoffnewman.com/work/fresh-from-florida-radio/) - Broadcast & Streaming Radio Read more » - [The truth: 42% of fake pills tested in SC contain a potentially lethal dose of fentanyl.](https://chernoffnewman.com/work/exposing-the-hidden-dangers-of-fake-pills-and-fentanyl/) - The truth: 42% of fake pills tested in SC contain a potentially lethal dose of fentanyl. Read more » - [The Heart of the Capital City](https://chernoffnewman.com/work/main-street-district/) - Heart of the Capital City Read more » - [Lakefront Living Built for a Queen](https://chernoffnewman.com/work/mcclean/) - A new community, and way of life, emerges on a pristine lakefront outside of Charlotte. Read more » - [The Real Deal](https://chernoffnewman.com/work/the-real-deal/) - The Real Deal Read more » - [Degrees of Health](https://chernoffnewman.com/work/degrees-of-health/) - Degrees of Hleath Read more » - [City of West Columbia](https://chernoffnewman.com/work/head-west/) - This aspirational new positioning to Head West brings about ideas of excitement, community and a way of doing things that’s all its own. Read more » - [SC250 Living History](https://chernoffnewman.com/work/sc250-living-history/) - Independence was really won in South Carolina Read more » - [It’s a New Day](https://chernoffnewman.com/work/its-a-new-day/) - Hyping MUSC Health’s statewide expansion Read more » - [In Our DNA](https://chernoffnewman.com/work/in-our-dna/) - In Our DNA Read more » - [Pig's Big 100](https://chernoffnewman.com/work/pigs-big-100/) - The Pig's Big 100 Read more » - [Just Plain Killers](https://chernoffnewman.com/work/just-plain-killers/) - Pain Killers Can Be Just Plain Killers Read more » - [Improving security and resiliency of the election process.](https://chernoffnewman.com/work/noexcusessc/) - Improving security and resiliency of the election process. Read more » - [One fake pill can kill. A campaign about the dangers of fake pills laced with deadly fentanyl.](https://chernoffnewman.com/work/one-fake-pill-can-kill/) - One fake pill can kill. A campaign about the dangers of fake pills laced with deadly fentanyl. Read more » - [Increasing visitation by leveraging the Florida passport program.](https://chernoffnewman.com/work/florida-state-parks/) - Increasing visitation to state parks by leveraging the Florida passport program. Read more » - [Tiny, Tiny Stories Bring Big Results](https://chernoffnewman.com/work/tiny-tiny-stories-bring-big-results/) - Tiny, Tiny Stories bring big results – with a 22% increase in claims year over year Read more » - [Doggone good results](https://chernoffnewman.com/work/doggone-good-results-for-clt-airport/) - Doggone good results Read more » - [Delivering billions of dollars in public investments for a more vibrant community.](https://chernoffnewman.com/work/bonds/) - Delivering billions of dollars in public investments for a more vibrant community. Read more » - [British Airways Takes Off](https://chernoffnewman.com/work/british-airways-takes-off/) - Welcoming South Carolina’s first transatlantic flight to London called for a royal celebration. Read more » - [Zoo Play Date](https://chernoffnewman.com/work/zoo-play-date/) - Kids of all ages beg their parents to go to the zoo. This creative depicts what happens when the animals ask for a zoo playdate. Read more » - [Golfer’s best kept secret](https://chernoffnewman.com/work/golfers-best-kept-secret/) - Santee, South Carolina is a golfer’s best kept secret Read more » - [Rewarding lottery players with... more.](https://chernoffnewman.com/work/more-chances-more-wins-more-surprises/) - More Chances. More Wins. More Surprises. Read more » - [For the health of your business.](https://chernoffnewman.com/work/for-the-health-of-your-business/) - Redefining ready-to-deploy solutions for the healthcare industry. Read more » - [A new brand for CHS Airport takes off.](https://chernoffnewman.com/work/a-new-brand-for-chs-airport-takes-off/) - Your travels, our pleasure. Read more » - [Empowering Smart Living](https://chernoffnewman.com/work/aes-smart-grid-powerful-paths/) - Power on with Smart Grid Read more » - [Partnering to bring fresh flavor to the Southeast.](https://chernoffnewman.com/work/moveable-feast/) - Increasing brand exposure through a PBS partnership Read more » - [Giving the poultry industry something to cluck about.](https://chernoffnewman.com/work/economic-development-one-chicken-at-a-time/) - Giving the poultry industry something to cluck about. Read more » - [Introducing the Light of the Party.](https://chernoffnewman.com/work/cash-pop/) - Introducing the Light of the Party. Read more » - [Speed and volume headline the theme for the port’s 2022 annual report](https://chernoffnewman.com/work/scports-2022-annual-report/) - Speed and volume headline the theme for the port’s 2022 annual report Read more » - [CLT’s happy space? Parking an extra $10+ million in revenue.](https://chernoffnewman.com/work/find-your-cars-happy-space-at-clt-airport/) - CLT’s happy space? Parking an extra $10+ million in revenue. Read more » - [This omni-channel campaign spread, just like the virus.](https://chernoffnewman.com/work/and-now-a-word-from-our-sponsor-covid-19/) - This omni-channel campaign spread, just like the virus. Read more » - [Booming growth in Charlotte leads to necessary infrastructure upgrades and public engagement.](https://chernoffnewman.com/work/charlotte-water-infrastructure/) - Booming growth in Charlotte leads to necessary infrastructure upgrades and public engagement. Read more » - [Putting a year of SC Ports’ colorful operations to paper.](https://chernoffnewman.com/work/scports-annual-report-2023/) - Putting a year of SC Ports’ colorful operations to paper. Read more » - [Updating a digital footprint to accelerate growth.](https://chernoffnewman.com/work/rhythmlink/) - Updating a digital footprint to accelerate growth. Read more » - [Open Conversations: Talk early and often.](https://chernoffnewman.com/work/open-conversations/) - When it comes to parents talking to their kids about the dangers of alcohol, tobacco and other drugs, get the knowledge and tools to start those conversations early. - [In 1773, revolution was brewing in Charleston.](https://chernoffnewman.com/work/sc250-tea-party/) - Learn about significant events, people, landmarks and stories as we get closer to the 250th anniversary of the Revolutionary War. - [Redefining farm to table.](https://chernoffnewman.com/work/farm-to-table/) - Redefining farm to table Read more » - [Eating fresh is always in season.](https://chernoffnewman.com/work/field-to-table/) - From dining out to eating local, choosing fresh, seasonal South Carolina ingredients is like bringing your table to the farm. - [Substance use disorders are a disease, not a moral failing. ](https://chernoffnewman.com/work/embrace-recovery/) - Substance use disorders are a disease, not a moral failing. Read more » - [Don't stop now.](https://chernoffnewman.com/work/finish-what-you-started/) - Don't stop now. Read more » - [Exposing a true rivalry for the good of all students.](https://chernoffnewman.com/work/it-matters-that-much/) - Exposing a true rivalry for the good of all students. Read more » - [A global investment in our energy future began with a brand rollout in the United States.](https://chernoffnewman.com/work/aes-brand-rollout/) - A global investment in our energy future began with a brand rollout in the United States. Read more » - [We exceeded increases in child vaccinations by more than 25%, compared to states with similar demos.](https://chernoffnewman.com/work/get-vaccinated-dont-ask-us-ask-your-doctor/) - We exceeded increases in child vaccinations by more than 25%, compared to states with similar demos. Read more » - [Realizing a $2.2 million revenue dream.](https://chernoffnewman.com/work/realizing-a-2-2-million-revenue-dream/) - Realizing a $2.2 million revenue dream. Read more » - [SC Ports is at the helm, boldly propelling $87B in statewide economic impact.](https://chernoffnewman.com/work/sc-ports-economic-impact/) - SC Ports is at the helm, boldly propelling $87B in statewide economic impact. Read more » - [Sunshine and a song in every bite.](https://chernoffnewman.com/work/fresh-from-florida-sunshine-tv/) - Sunshine and a song in every bite. Read more » - [Grace test 1](https://chernoffnewman.com/work/grace-test-1/) - Read more » ## People - [Dan Jividen](https://chernoffnewman.com/people/dan-jividen/) - Dan Jividen is the Group Creative Director at Chernoff Newman. - [Erin Culbert](https://chernoffnewman.com/people/erin-culbert/) - Erin Culbert is the Vice President of Public Relations and General Manager at Chernoff Newman. - [Alicia Broughton](https://chernoffnewman.com/people/alicia-broughton/) - Alicia Broughton is a Social Media Manager at Chernoff Newman. - [Nell Warthen](https://chernoffnewman.com/people/nell-warthen/) - Nell Warthen is the Senior Art Director at Chernoff Newman. - [Alexa Schoubert](https://chernoffnewman.com/people/alexa-schoubert/) - Alexa Schoubert is the Public Relations Coordinator at Chernoff Newman. - [Alex Schintzius](https://chernoffnewman.com/people/alex-schintzius/) - Alex Schintzius is the Media Planner & Buyer at Chernoff Newman. - [Kendra Yoder](https://chernoffnewman.com/people/kendra-yoder/) - Kendra Yoder is the Frontend Wordpress Developer at Chernoff Newman. - [Peter LaMotte](https://chernoffnewman.com/people/peter-lamotte/) - Peter LaMotte is the President of Strategic Communications at Chernoff Newman. - [Elizabeth Rogers Prim](https://chernoffnewman.com/people/elizabeth-rogers-prim/) - Elizabeth Rogers Prim is the Creative Director at Chernoff Newman. - [Natalie Mubarak](https://chernoffnewman.com/people/natalie-mubarak/) - Natalie Mubarak is the Client Engagement Manager at Chernoff Newman. - [Emma Gerraughty](https://chernoffnewman.com/people/emma-gerraughty/) - Emma Gerraughty is the Social Media Strategist at Chernoff Newman. - [Meredith Atkinson](https://chernoffnewman.com/people/meredith-atkinson/) - Meredith Atkinson is the Senior Client Engagement Manager at Chernoff Newman. - [Sara Anders](https://chernoffnewman.com/people/sara-anders/) - Sara Anders is the Senior Vice President, Executive Media Director at Chernoff Newman. - [David Campbell](https://chernoffnewman.com/people/david-campbell/) - David Campbell is the Chief Executive Officer at Chernoff Newman. - [Reid Howard](https://chernoffnewman.com/people/reid-howard/) - Reid Howard is the Traffic & Print Project Manager at Chernoff Newman. - [Kaitlynn Weeks](https://chernoffnewman.com/people/kaitlynn-weeks/) - Kaitlynn Weeks is the Public Relations & Social Media Coordinator at Chernoff Newman. - [Bill Billings](https://chernoffnewman.com/people/bill-billings/) - Bill Billings is the Full Stack Developer at Chernoff Newman. - [Becca Gresham](https://chernoffnewman.com/people/becca-gresham/) - Becca Gresham is the Public Affairs & Public Sector Manager at Chernoff Newman. - [Santana McIntosh](https://chernoffnewman.com/people/santana-mcintosh/) - Santana McIntosh is the Financial Manager at Chernoff Newman. - [Fenton Overdyke](https://chernoffnewman.com/people/fenton-overdyke/) - Fenton Overdyke is the Senior Vice President of Research at Chernoff Newman. - [Bruce Jacobs](https://chernoffnewman.com/people/bruce-jacobs/) - Bruce Jacobs is the Senior Vice President at Chernoff Newman. - [Emily Peoples](https://chernoffnewman.com/people/emily-peoples/) - Emily Peoples is the Media Supervisor - Digital Lead at Chernoff Newman. - [Allison Jones](https://chernoffnewman.com/people/allison-jones/) - Allison Jones is the Senior Public Relations Manager at Chernoff Newman. - [Elizabeth Yarborough](https://chernoffnewman.com/people/elizabeth-yarborough/) - Elizabeth Yarborough is the Associate Social Media Director at Chernoff Newman. - [Alex Hagg](https://chernoffnewman.com/people/alex-hagg/) - Alex Hagg is the Media Planner & Buyer at Chernoff Newman. - [Becky Elam](https://chernoffnewman.com/people/becky-elam/) - Becky Elam is the Media Planner & Buyer, Performance Media at Chernoff Newman. - [Brooks Hearn, APR](https://chernoffnewman.com/people/brooks-hearn/) - Brooks Hearn, APR is the Associate Public Relations Director at Chernoff Newman. - [Chardonnay Ismail](https://chernoffnewman.com/people/chardonnay-ismail/) - Chardonnay Ismail is the Client Engagement Manager at Chernoff Newman. - [David Anderson](https://chernoffnewman.com/people/david-anderson/) - David Anderson is the Vice Chairman at Chernoff Newman. - [David Leverentz](https://chernoffnewman.com/people/david-leverentz/) - David Leverentz is the Director of Project Management at Chernoff Newman. - [Jae Dollason](https://chernoffnewman.com/people/jae-dollason/) - Jae Dollason is the Art Director at Chernoff Newman. - [Jamal Simpson](https://chernoffnewman.com/people/jamal-simpson/) - Jamal Simpson is the Senior Designer at Chernoff Newman. - [Jenna Layman](https://chernoffnewman.com/people/jenna-layman/) - Jenna Layman is the Senior Copywriter at Chernoff Newman. - [Lizzie Hall](https://chernoffnewman.com/people/lizzie-hall/) - Lizzie Hall is the Client Engagement and Brand Experience Coordinator at Chernoff Newman. - [Monique Holland](https://chernoffnewman.com/people/monique-holland/) - Monique Holland is the Associate Buyer at Chernoff Newman. - [Ryan Brown](https://chernoffnewman.com/people/ryan-brown/) - Ryan Brown is the Public Sector Director at Chernoff Newman. - [Daron Johnson](https://chernoffnewman.com/people/25158/) - Daron Johnson is the Financial Coordinator at Chernoff Newman. - [Tammy Smith](https://chernoffnewman.com/people/tammy-smith/) - Tammy Smith is the Media Planner & Buyer at Chernoff Newman. - [Trevor Baker](https://chernoffnewman.com/people/trevor-baker/) - Trevor Baker is the Associate Creative Director at Chernoff Newman. - [Elizabeth Wynn](https://chernoffnewman.com/people/elizabeth-wynn/) - Elizabeth Wynn is the VP of Client Engagement at Chernoff Newman. - [Erin McBride](https://chernoffnewman.com/people/erin-mcbride/) - Erin McBride is the Client Engagement Supervisor at Chernoff Newman. - [Prussia George](https://chernoffnewman.com/people/prussia-george/) - Prussia George is the Chief Financial Officer at Chernoff Newman. - [Tye Price](https://chernoffnewman.com/people/tye-price/) - Tye Price is the Executive Vice President of Brand Strategy at Chernoff Newman. - [Heather Price](https://chernoffnewman.com/people/heather-price/) - Heather Price is the President of Client Engagement and Marketing at Chernoff Newman. - [Rick Silver](https://chernoffnewman.com/people/rick-silver/) - Rick Silver is the Vice Chairman at Chernoff Newman. - [Tiffany Bastian](https://chernoffnewman.com/people/tiffany-bastian/) - Tiffany Bastian is the Senior Support Specialist at Chernoff Newman. - [Hampton Miller](https://chernoffnewman.com/people/hampton-miller/) - Hampton Miller is the Account Supervisor at Chernoff Newman. ## Services - [Public Affairs](https://chernoffnewman.com/services/public-affairs/) - Advancing your legislative agenda is our top priority. Read more » - [Brand Strategy](https://chernoffnewman.com/services/brand-strategy/) - Your brand is an external reflection of your internal culture. Read more » - [Brand Experience](https://chernoffnewman.com/services/brand-experience/) - Relentless curiosity drives our passion for creativity. Read more » - [Social Strategy & Content](https://chernoffnewman.com/services/social-media/) - Your story lives online. We help you own it. Read more » - [Public Relations](https://chernoffnewman.com/services/public-relations/) - Drawing on extensive experience and expertise, we create diversified campaigns designed to shape perceptions, influence behaviors and deliver impact. Read more » - [Integrated Media](https://chernoffnewman.com/services/integrated-media/) - People-first and strategically focused, we understand how consumers engage with media at the intersection of content, culture and commerce. Read more » - [Data & Analytics](https://chernoffnewman.com/services/data-analytics/) - Launch isn’t the end for us – it’s merely another beginning. Read more » - [Digital Experiences](https://chernoffnewman.com/services/interactive/) - Creating optimized digital experiences that are easily found and beautifully delivered. Read more » - [Research & Strategy](https://chernoffnewman.com/services/research-strategy/) - As specialists in finding things hidden in plain sight, we make connections between disparate ideas to craft custom strategies for growth. Read more » - [Issue & Crisis Management](https://chernoffnewman.com/services/crisis-management/) - We guide executive leadership, proactively managing issues, threats and opportunities. Read more » - [Creative - we will delete. BUT NOT YET](https://chernoffnewman.com/services/creative/) - Read more » ## Categories - [News Room](https://chernoffnewman.com/insights/category/news-room/) - [Branding](https://chernoffnewman.com/insights/category/branding/) - [Education](https://chernoffnewman.com/insights/category/education-news-room/) - [Marketing](https://chernoffnewman.com/insights/category/marketing/) - [Technology](https://chernoffnewman.com/insights/category/technology-news-room/) - [Healthcare](https://chernoffnewman.com/insights/category/healthcare-news-room/) - [Issues Management](https://chernoffnewman.com/insights/category/issues-management-news-room/) - [Social Marketing](https://chernoffnewman.com/insights/category/social-mkting/) - [Travel & Tourism](https://chernoffnewman.com/insights/category/travel-tourism/) - [Finance](https://chernoffnewman.com/insights/category/finance/) - [Food & Beverage](https://chernoffnewman.com/insights/category/food/) - [Crisis Communications](https://chernoffnewman.com/insights/category/crisis-communications/) - [Advertising](https://chernoffnewman.com/insights/category/advertising/) - [Public Relations](https://chernoffnewman.com/insights/category/public-relations/) - [Interactive](https://chernoffnewman.com/insights/category/interactive/) - [AI](https://chernoffnewman.com/insights/category/ai/) - [CN Experience](https://chernoffnewman.com/insights/category/cn-experience/) - [Awards](https://chernoffnewman.com/insights/category/awards/) - [Integrated Media](https://chernoffnewman.com/insights/category/integrated-media/) - [Logistics](https://chernoffnewman.com/insights/category/logistics/) - [Research](https://chernoffnewman.com/insights/category/research/) - [Our Team](https://chernoffnewman.com/insights/category/our-team/) - [Creativity](https://chernoffnewman.com/insights/category/creativity/) - [Public Affairs](https://chernoffnewman.com/insights/category/public-affairs/) - [DEI](https://chernoffnewman.com/insights/category/dei/) ## Tags - [agriculture](https://chernoffnewman.com/insights/tag/agriculture-2/) - [marketing](https://chernoffnewman.com/insights/tag/marketing/) - [branding](https://chernoffnewman.com/insights/tag/branding-2/) - [integrated communications](https://chernoffnewman.com/insights/tag/integrated-communications/) - [sc ports authority](https://chernoffnewman.com/insights/tag/sc-ports-authority/) - [social media](https://chernoffnewman.com/insights/tag/social-media/) - [digital](https://chernoffnewman.com/insights/tag/digital-2/) - [innovation](https://chernoffnewman.com/insights/tag/innovation/) - [guerilla marketing](https://chernoffnewman.com/insights/tag/guerilla-marketing/) - [education](https://chernoffnewman.com/insights/tag/education-2/) - [agency](https://chernoffnewman.com/insights/tag/agency/) - [awards](https://chernoffnewman.com/insights/tag/awards/) - [interactive](https://chernoffnewman.com/insights/tag/interactive/) - [public relations](https://chernoffnewman.com/insights/tag/public-relations/) - [communication](https://chernoffnewman.com/insights/tag/communication/) - [twitter](https://chernoffnewman.com/insights/tag/twitter/) - [media](https://chernoffnewman.com/insights/tag/media/) - [University of South Carolina](https://chernoffnewman.com/insights/tag/university-of-south-carolina/) - [Market research](https://chernoffnewman.com/insights/tag/market-research/) - [Web design](https://chernoffnewman.com/insights/tag/web-design/) - [Website](https://chernoffnewman.com/insights/tag/website/) - [Columbia](https://chernoffnewman.com/insights/tag/columbia/) - [Columbia South Carolina](https://chernoffnewman.com/insights/tag/columbia-south-carolina/) - [Chernoff Newman](https://chernoffnewman.com/insights/tag/chernoff-newman/) - [advertising](https://chernoffnewman.com/insights/tag/advertising/) - [pop culture](https://chernoffnewman.com/insights/tag/pop-culture/) - [Charleston](https://chernoffnewman.com/insights/tag/charleston/) - [creative](https://chernoffnewman.com/insights/tag/creative/) - [tourism](https://chernoffnewman.com/insights/tag/tourism/) - [healthcare](https://chernoffnewman.com/insights/tag/healthcare-2/) - [internships](https://chernoffnewman.com/insights/tag/internships/) - [ads](https://chernoffnewman.com/insights/tag/ads/) - [women](https://chernoffnewman.com/insights/tag/women/) - [research](https://chernoffnewman.com/insights/tag/research/) - [brand](https://chernoffnewman.com/insights/tag/brand/) - [holiday](https://chernoffnewman.com/insights/tag/holiday/) - [sc](https://chernoffnewman.com/insights/tag/sc/) - [super bowl](https://chernoffnewman.com/insights/tag/super-bowl/) - [superbowl](https://chernoffnewman.com/insights/tag/superbowl/) - [columbia sc](https://chernoffnewman.com/insights/tag/columbia-sc/) - [advertising agency](https://chernoffnewman.com/insights/tag/advertising-agency/) - [now hiring](https://chernoffnewman.com/insights/tag/now-hiring/) - [small business](https://chernoffnewman.com/insights/tag/small-business/) - [UX](https://chernoffnewman.com/insights/tag/ux/) - [new hire](https://chernoffnewman.com/insights/tag/new-hire/) - [pr](https://chernoffnewman.com/insights/tag/pr/) - [hiring](https://chernoffnewman.com/insights/tag/hiring/) - [media relations](https://chernoffnewman.com/insights/tag/media-relations/) - [ad agency](https://chernoffnewman.com/insights/tag/ad-agency/) - [career](https://chernoffnewman.com/insights/tag/career/) - [public affairs](https://chernoffnewman.com/insights/tag/public-affairs/) - [social](https://chernoffnewman.com/insights/tag/social/) - [data](https://chernoffnewman.com/insights/tag/data/) - [strategy](https://chernoffnewman.com/insights/tag/strategy/) - [brand strategy](https://chernoffnewman.com/insights/tag/brand-strategy/) - [where's the beef?](https://chernoffnewman.com/insights/tag/wheres-the-beef/) - [engagement](https://chernoffnewman.com/insights/tag/engagement/) - [food](https://chernoffnewman.com/insights/tag/food-2/) - [personal brand](https://chernoffnewman.com/insights/tag/personal-brand/) - [personal branding](https://chernoffnewman.com/insights/tag/personal-branding/) - [food and beverage](https://chernoffnewman.com/insights/tag/food-and-beverage/) - [orlando](https://chernoffnewman.com/insights/tag/orlando/) - [charlotte](https://chernoffnewman.com/insights/tag/charlotte/) - [sports](https://chernoffnewman.com/insights/tag/sports/) - [foodies](https://chernoffnewman.com/insights/tag/foodies/) - [David Campbell](https://chernoffnewman.com/insights/tag/david-campbell/) - [gamecocks](https://chernoffnewman.com/insights/tag/gamecocks/) - [tv advertising](https://chernoffnewman.com/insights/tag/tv-advertising/) - [AAF](https://chernoffnewman.com/insights/tag/aaf/) - [community](https://chernoffnewman.com/insights/tag/community/) - [new hires](https://chernoffnewman.com/insights/tag/new-hires/) - [halloween](https://chernoffnewman.com/insights/tag/halloween/) - [agency life](https://chernoffnewman.com/insights/tag/agency-life/) - [integrated marketing communications](https://chernoffnewman.com/insights/tag/integrated-marketing-communications/) - [integrated marketing](https://chernoffnewman.com/insights/tag/integrated-marketing/) - [consumer brands](https://chernoffnewman.com/insights/tag/consumer-brands/) - [promotion](https://chernoffnewman.com/insights/tag/promotion/) - [integrated campaign](https://chernoffnewman.com/insights/tag/integrated-campaign/) - [integrated marketing communiations](https://chernoffnewman.com/insights/tag/integrated-marketing-communiations/) - [issue management](https://chernoffnewman.com/insights/tag/issue-management/) - [crisis communication](https://chernoffnewman.com/insights/tag/crisis-communication/) - [marketing communications](https://chernoffnewman.com/insights/tag/marketing-communications/) - [communications](https://chernoffnewman.com/insights/tag/communications/) - [bond referendum](https://chernoffnewman.com/insights/tag/bond-referendum/) - [charleston sc](https://chernoffnewman.com/insights/tag/charleston-sc/) - [opioids](https://chernoffnewman.com/insights/tag/opioids/) - [daodas](https://chernoffnewman.com/insights/tag/daodas/) - [opioid epidemic](https://chernoffnewman.com/insights/tag/opioid-epidemic/) - [digital experiences](https://chernoffnewman.com/insights/tag/digital-experiences/) - [intergrated marketing](https://chernoffnewman.com/insights/tag/intergrated-marketing/) - [opioid awareness campaign](https://chernoffnewman.com/insights/tag/opioid-awareness-campaign/) - [social marketing](https://chernoffnewman.com/insights/tag/social-marketing/) - [CLT](https://chernoffnewman.com/insights/tag/clt/) - [charlotte douglas airport](https://chernoffnewman.com/insights/tag/charlotte-douglas-airport/) - [sc department of education](https://chernoffnewman.com/insights/tag/sc-department-of-education/) - [Charlotte NC](https://chernoffnewman.com/insights/tag/charlotte-nc/) - [google](https://chernoffnewman.com/insights/tag/google/) - [digital advertising](https://chernoffnewman.com/insights/tag/digital-advertising/) - [Super Bowl ads](https://chernoffnewman.com/insights/tag/super-bowl-ads/) - [coronavirus](https://chernoffnewman.com/insights/tag/coronavirus/) - [covid19](https://chernoffnewman.com/insights/tag/covid19/) - [corporate social responsibility](https://chernoffnewman.com/insights/tag/corporate-social-responsibility/) - [equal pay](https://chernoffnewman.com/insights/tag/equal-pay/) - [pay gap](https://chernoffnewman.com/insights/tag/pay-gap/) - [gender equality](https://chernoffnewman.com/insights/tag/gender-equality/) - [USWNT](https://chernoffnewman.com/insights/tag/uswnt/) - [coca-cola](https://chernoffnewman.com/insights/tag/coca-cola/) - [budweiser](https://chernoffnewman.com/insights/tag/budweiser/) - [COVID](https://chernoffnewman.com/insights/tag/covid/) - [customer service](https://chernoffnewman.com/insights/tag/customer-service/) - [consumer mindset](https://chernoffnewman.com/insights/tag/consumer-mindset/) - [consumer](https://chernoffnewman.com/insights/tag/consumer/) - [internal communications](https://chernoffnewman.com/insights/tag/internal-communications/) - [Wet](https://chernoffnewman.com/insights/tag/wet/) - [employees](https://chernoffnewman.com/insights/tag/employees/) - [social media marketing](https://chernoffnewman.com/insights/tag/social-media-marketing/) - [idea generation](https://chernoffnewman.com/insights/tag/idea-generation/) - [drive strategic initiatives](https://chernoffnewman.com/insights/tag/drive-strategic-initiatives/) - [Midlands Technical College](https://chernoffnewman.com/insights/tag/midlands-technical-college/) - [creative brainstorming](https://chernoffnewman.com/insights/tag/creative-brainstorming/) - [innovative thinking](https://chernoffnewman.com/insights/tag/innovative-thinking/) - [covid marketing](https://chernoffnewman.com/insights/tag/covid-marketing/) - [COVID-19](https://chernoffnewman.com/insights/tag/covid-19/) - [creativity](https://chernoffnewman.com/insights/tag/creativity/) - [creative communication](https://chernoffnewman.com/insights/tag/creative-communication/) - [team members](https://chernoffnewman.com/insights/tag/team-members/) - [know your audience](https://chernoffnewman.com/insights/tag/know-your-audience/) - [marketing tone](https://chernoffnewman.com/insights/tag/marketing-tone/) - [effectively communicate](https://chernoffnewman.com/insights/tag/effectively-communicate/) - [effectively communicate to your audience](https://chernoffnewman.com/insights/tag/effectively-communicate-to-your-audience/) - [2020](https://chernoffnewman.com/insights/tag/2020/) - [year end](https://chernoffnewman.com/insights/tag/year-end/) - [new normal](https://chernoffnewman.com/insights/tag/new-normal/) - [your pitch](https://chernoffnewman.com/insights/tag/your-pitch/) - [pitch](https://chernoffnewman.com/insights/tag/pitch/) - [holiday news](https://chernoffnewman.com/insights/tag/holiday-news/) - [break through](https://chernoffnewman.com/insights/tag/break-through/) - [news cycle](https://chernoffnewman.com/insights/tag/news-cycle/) - [perspective](https://chernoffnewman.com/insights/tag/perspective/) - [what we see matters](https://chernoffnewman.com/insights/tag/what-we-see-matters/) - [ask others what they see](https://chernoffnewman.com/insights/tag/ask-others-what-they-see/) - [diversity](https://chernoffnewman.com/insights/tag/diversity/) - [vigilance](https://chernoffnewman.com/insights/tag/vigilance/) - [as they are](https://chernoffnewman.com/insights/tag/as-they-are/) - [see through the lens](https://chernoffnewman.com/insights/tag/see-through-the-lens/) - [prussia george](https://chernoffnewman.com/insights/tag/prussia-george/) - [effective communications](https://chernoffnewman.com/insights/tag/effective-communications/) - [diverse teams](https://chernoffnewman.com/insights/tag/diverse-teams/) - [amanda deweese](https://chernoffnewman.com/insights/tag/amanda-deweese/) - [fenton overdyke](https://chernoffnewman.com/insights/tag/fenton-overdyke/) - [corporate communication strategies](https://chernoffnewman.com/insights/tag/corporate-communication-strategies/) - [election cycles](https://chernoffnewman.com/insights/tag/election-cycles/) - [stakeholders issues](https://chernoffnewman.com/insights/tag/stakeholders-issues/) - [news](https://chernoffnewman.com/insights/tag/news/) - [corporation communications](https://chernoffnewman.com/insights/tag/corporation-communications/) - [cybersecurity](https://chernoffnewman.com/insights/tag/cybersecurity/) - [mobile optimized](https://chernoffnewman.com/insights/tag/mobile-optimized/) - [serps](https://chernoffnewman.com/insights/tag/serps/) - [SEO](https://chernoffnewman.com/insights/tag/seo/) - [chernoff nemwan](https://chernoffnewman.com/insights/tag/chernoff-nemwan/) - [analytics](https://chernoffnewman.com/insights/tag/analytics/) - [digital marketing](https://chernoffnewman.com/insights/tag/digital-marketing/) - [google analytics](https://chernoffnewman.com/insights/tag/google-analytics/) - [google algorithm](https://chernoffnewman.com/insights/tag/google-algorithm/) - [web design and development](https://chernoffnewman.com/insights/tag/web-design-and-development/) - [heather price](https://chernoffnewman.com/insights/tag/heather-price/) - [peter lamotte](https://chernoffnewman.com/insights/tag/peter-lamotte/) - [integrative marketing communications](https://chernoffnewman.com/insights/tag/integrative-marketing-communications/) - [net promotor score](https://chernoffnewman.com/insights/tag/net-promotor-score/) - [marketing research](https://chernoffnewman.com/insights/tag/marketing-research/) - [identify opportunities](https://chernoffnewman.com/insights/tag/identify-opportunities/) - [drive business decisions](https://chernoffnewman.com/insights/tag/drive-business-decisions/) - [listen to your customers](https://chernoffnewman.com/insights/tag/listen-to-your-customers/) - [customers](https://chernoffnewman.com/insights/tag/customers/) - [customer research](https://chernoffnewman.com/insights/tag/customer-research/) - [market data](https://chernoffnewman.com/insights/tag/market-data/) - [marketing analytics](https://chernoffnewman.com/insights/tag/marketing-analytics/) - [voice of the customer](https://chernoffnewman.com/insights/tag/voice-of-the-customer/) - [African American](https://chernoffnewman.com/insights/tag/african-american/) - [AAHC](https://chernoffnewman.com/insights/tag/aahc/) - [African American History Calendar](https://chernoffnewman.com/insights/tag/african-american-history-calendar/) - [SCAAHC](https://chernoffnewman.com/insights/tag/scaahc/) - [SCDE](https://chernoffnewman.com/insights/tag/scde/) - [Jenkins’ Orphanage](https://chernoffnewman.com/insights/tag/jenkins-orphanage/) - [website maintenance](https://chernoffnewman.com/insights/tag/website-maintenance/) - [devon kirk](https://chernoffnewman.com/insights/tag/devon-kirk/) - [site security](https://chernoffnewman.com/insights/tag/site-security/) - [user experience](https://chernoffnewman.com/insights/tag/user-experience/) - [teamwork](https://chernoffnewman.com/insights/tag/teamwork/) - [Danielle Salley](https://chernoffnewman.com/insights/tag/danielle-salley/) - [AAF Silver Medal Award](https://chernoffnewman.com/insights/tag/aaf-silver-medal-award/) - [American Advertising Awards](https://chernoffnewman.com/insights/tag/american-advertising-awards/) - [storytelling](https://chernoffnewman.com/insights/tag/storytelling/) - [target audience](https://chernoffnewman.com/insights/tag/target-audience/) - [team](https://chernoffnewman.com/insights/tag/team/) - [offensive line coach](https://chernoffnewman.com/insights/tag/offensive-line-coach/) - [client-facing teams](https://chernoffnewman.com/insights/tag/client-facing-teams/) - [client-facing](https://chernoffnewman.com/insights/tag/client-facing/) - [teams](https://chernoffnewman.com/insights/tag/teams/) - [finance](https://chernoffnewman.com/insights/tag/finance/) - [CFO](https://chernoffnewman.com/insights/tag/cfo/) - [accounting](https://chernoffnewman.com/insights/tag/accounting/) - [tye price](https://chernoffnewman.com/insights/tag/tye-price/) - [big data](https://chernoffnewman.com/insights/tag/big-data/) - [Trevor Baker](https://chernoffnewman.com/insights/tag/trevor-baker/) - [marketing strategy](https://chernoffnewman.com/insights/tag/marketing-strategy/) - [Adam Bernstein](https://chernoffnewman.com/insights/tag/adam-bernstein/) - [Communication Ethics](https://chernoffnewman.com/insights/tag/communication-ethics/) - [Communications Ethics](https://chernoffnewman.com/insights/tag/communications-ethics/) - [Communications Ethics Literacy](https://chernoffnewman.com/insights/tag/communications-ethics-literacy/) - [Ronald Arnett](https://chernoffnewman.com/insights/tag/ronald-arnett/) - [communication strategies](https://chernoffnewman.com/insights/tag/communication-strategies/) - [One Region Ready](https://chernoffnewman.com/insights/tag/one-region-ready/) - [strategic communications](https://chernoffnewman.com/insights/tag/strategic-communications/) - [consumer confidence](https://chernoffnewman.com/insights/tag/consumer-confidence/) - [the consumer confidence index](https://chernoffnewman.com/insights/tag/the-consumer-confidence-index/) - [forecast](https://chernoffnewman.com/insights/tag/forecast/) - [forecast business](https://chernoffnewman.com/insights/tag/forecast-business/) - [consumer analysis](https://chernoffnewman.com/insights/tag/consumer-analysis/) - [channel strategy](https://chernoffnewman.com/insights/tag/channel-strategy/) - [long range planning](https://chernoffnewman.com/insights/tag/long-range-planning/) - [casting](https://chernoffnewman.com/insights/tag/casting/) - [TV production](https://chernoffnewman.com/insights/tag/tv-production/) - [Catherine Ramirez](https://chernoffnewman.com/insights/tag/catherine-ramirez/) - [American Advertising Federation](https://chernoffnewman.com/insights/tag/american-advertising-federation/) - [the echo project](https://chernoffnewman.com/insights/tag/the-echo-project/) - [walmart](https://chernoffnewman.com/insights/tag/walmart/) - [customer experience](https://chernoffnewman.com/insights/tag/customer-experience/) - [customer experiences](https://chernoffnewman.com/insights/tag/customer-experiences/) - [brand connections](https://chernoffnewman.com/insights/tag/brand-connections/) - [feelings](https://chernoffnewman.com/insights/tag/feelings/) - [customer behaviors](https://chernoffnewman.com/insights/tag/customer-behaviors/) - [customer triggers](https://chernoffnewman.com/insights/tag/customer-triggers/) - [Emily Nicastro](https://chernoffnewman.com/insights/tag/emily-nicastro/) - [Pandemic Proof](https://chernoffnewman.com/insights/tag/pandemic-proof/) - [Tourism Advertising](https://chernoffnewman.com/insights/tag/tourism-advertising/) - [Town of Santee](https://chernoffnewman.com/insights/tag/town-of-santee/) - [tourism campaign](https://chernoffnewman.com/insights/tag/tourism-campaign/) - [hospitality](https://chernoffnewman.com/insights/tag/hospitality/) - [case study](https://chernoffnewman.com/insights/tag/case-study/) - [kpi](https://chernoffnewman.com/insights/tag/kpi/) - [key performance indicators](https://chernoffnewman.com/insights/tag/key-performance-indicators/) - [mental health](https://chernoffnewman.com/insights/tag/mental-health/) - [employee health](https://chernoffnewman.com/insights/tag/employee-health/) - [Naomi Osaka](https://chernoffnewman.com/insights/tag/naomi-osaka/) - [Simone Biles](https://chernoffnewman.com/insights/tag/simone-biles/) - [back to office](https://chernoffnewman.com/insights/tag/back-to-office/) - [office culture](https://chernoffnewman.com/insights/tag/office-culture/) - [work culture](https://chernoffnewman.com/insights/tag/work-culture/) - [prioritizing people](https://chernoffnewman.com/insights/tag/prioritizing-people/) - [prioritizing health](https://chernoffnewman.com/insights/tag/prioritizing-health/) - [return to work](https://chernoffnewman.com/insights/tag/return-to-work/) - [open-book management](https://chernoffnewman.com/insights/tag/open-book-management/) - [financial communications](https://chernoffnewman.com/insights/tag/financial-communications/) - [financial presentations](https://chernoffnewman.com/insights/tag/financial-presentations/) - [employee performance](https://chernoffnewman.com/insights/tag/employee-performance/) - [T-Mobile](https://chernoffnewman.com/insights/tag/t-mobile/) - [data breach](https://chernoffnewman.com/insights/tag/data-breach/) - [cyber security](https://chernoffnewman.com/insights/tag/cyber-security/) - [issues management](https://chernoffnewman.com/insights/tag/issues-management/) - [search engine results pages](https://chernoffnewman.com/insights/tag/search-engine-results-pages/) - [Page Experience](https://chernoffnewman.com/insights/tag/page-experience/) - [Google’s core web fundamentals](https://chernoffnewman.com/insights/tag/googles-core-web-fundamentals/) - [Core Web Vitals](https://chernoffnewman.com/insights/tag/core-web-vitals/) - [Largest Contentful Paint](https://chernoffnewman.com/insights/tag/largest-contentful-paint/) - [First Input Delay](https://chernoffnewman.com/insights/tag/first-input-delay/) - [Cumulative Layout Shift](https://chernoffnewman.com/insights/tag/cumulative-layout-shift/) - [Mobile friendliness](https://chernoffnewman.com/insights/tag/mobile-friendliness/) - [HTTPS](https://chernoffnewman.com/insights/tag/https/) - [website security](https://chernoffnewman.com/insights/tag/website-security/) - [safe browsing](https://chernoffnewman.com/insights/tag/safe-browsing/) - [intrusive interstitial identification](https://chernoffnewman.com/insights/tag/intrusive-interstitial-identification/) - [Google core algorithm update](https://chernoffnewman.com/insights/tag/google-core-algorithm-update/) - [intrusive interstitial](https://chernoffnewman.com/insights/tag/intrusive-interstitial/) - [search](https://chernoffnewman.com/insights/tag/search/) - [website optimization](https://chernoffnewman.com/insights/tag/website-optimization/) - [search ranking](https://chernoffnewman.com/insights/tag/search-ranking/) - [mobile first](https://chernoffnewman.com/insights/tag/mobile-first/) - [Google SERPs](https://chernoffnewman.com/insights/tag/google-serps/) - [ted lasso](https://chernoffnewman.com/insights/tag/ted-lasso/) - [Terry Tate](https://chernoffnewman.com/insights/tag/terry-tate/) - [Geico](https://chernoffnewman.com/insights/tag/geico/) - [adage](https://chernoffnewman.com/insights/tag/adage/) - [Alicia Broughton](https://chernoffnewman.com/insights/tag/alicia-broughton/) - [AAF Midlands](https://chernoffnewman.com/insights/tag/aaf-midlands/) - [AAF Charlotte](https://chernoffnewman.com/insights/tag/aaf-charlotte/) - [AAF District 3](https://chernoffnewman.com/insights/tag/aaf-district-3/) - [bechtler museum of modern art](https://chernoffnewman.com/insights/tag/bechtler-museum-of-modern-art/) - [National Arts & Humanities Month](https://chernoffnewman.com/insights/tag/national-arts-humanities-month/) - [Charlotte arts](https://chernoffnewman.com/insights/tag/charlotte-arts/) - [Charlotte humanities](https://chernoffnewman.com/insights/tag/charlotte-humanities/) - [creative spirit](https://chernoffnewman.com/insights/tag/creative-spirit/) - [Columbia arts](https://chernoffnewman.com/insights/tag/columbia-arts/) - [Columbia humanities](https://chernoffnewman.com/insights/tag/columbia-humanities/) - [north carolina humanities](https://chernoffnewman.com/insights/tag/north-carolina-humanities/) - [national endowment for the humanities](https://chernoffnewman.com/insights/tag/national-endowment-for-the-humanities/) - [art districts](https://chernoffnewman.com/insights/tag/art-districts/) - [Savannah Scott](https://chernoffnewman.com/insights/tag/savannah-scott/) - [Katie Brewer](https://chernoffnewman.com/insights/tag/katie-brewer/) - [press release](https://chernoffnewman.com/insights/tag/press-release/) - [brand strategist](https://chernoffnewman.com/insights/tag/brand-strategist/) - [brand truth](https://chernoffnewman.com/insights/tag/brand-truth/) - [CLT official parking](https://chernoffnewman.com/insights/tag/clt-official-parking/) - [CLT parking](https://chernoffnewman.com/insights/tag/clt-parking/) - [#SimpliFly](https://chernoffnewman.com/insights/tag/simplifly/) - [50th anniversary](https://chernoffnewman.com/insights/tag/50th-anniversary/) - [PR firm](https://chernoffnewman.com/insights/tag/pr-firm/) - [crisis response](https://chernoffnewman.com/insights/tag/crisis-response/) - [crisis management](https://chernoffnewman.com/insights/tag/crisis-management/) - [crisis communications](https://chernoffnewman.com/insights/tag/crisis-communications/) - [crisis](https://chernoffnewman.com/insights/tag/crisis/) - [value](https://chernoffnewman.com/insights/tag/value/) - [coinbase](https://chernoffnewman.com/insights/tag/coinbase/) - [martin agency](https://chernoffnewman.com/insights/tag/martin-agency/) - [kristen cavallo](https://chernoffnewman.com/insights/tag/kristen-cavallo/) - [brian armstrong](https://chernoffnewman.com/insights/tag/brian-armstrong/) - [Elizabeth Prim](https://chernoffnewman.com/insights/tag/elizabeth-prim/) - [leadership](https://chernoffnewman.com/insights/tag/leadership/) - [client engagement](https://chernoffnewman.com/insights/tag/client-engagement/) - [brand experience management](https://chernoffnewman.com/insights/tag/brand-experience-management/) - [consumer research](https://chernoffnewman.com/insights/tag/consumer-research/) - [customer journey](https://chernoffnewman.com/insights/tag/customer-journey/) - [brand expression](https://chernoffnewman.com/insights/tag/brand-expression/) - [setting boundaries](https://chernoffnewman.com/insights/tag/setting-boundaries/) - [ad trends](https://chernoffnewman.com/insights/tag/ad-trends/) - [public sector](https://chernoffnewman.com/insights/tag/public-sector/) - [ghostwriting](https://chernoffnewman.com/insights/tag/ghostwriting/) - [writing](https://chernoffnewman.com/insights/tag/writing/) - [bonds](https://chernoffnewman.com/insights/tag/bonds/) - [City of Charlotte](https://chernoffnewman.com/insights/tag/city-of-charlotte/) - [political campaign](https://chernoffnewman.com/insights/tag/political-campaign/) - [winning campaign](https://chernoffnewman.com/insights/tag/winning-campaign/) - [Election Day](https://chernoffnewman.com/insights/tag/election-day/) - [voting](https://chernoffnewman.com/insights/tag/voting/) - [voters](https://chernoffnewman.com/insights/tag/voters/) - [basketball](https://chernoffnewman.com/insights/tag/basketball/) - [women's basketball](https://chernoffnewman.com/insights/tag/womens-basketball/) - [dawn staley](https://chernoffnewman.com/insights/tag/dawn-staley/) - [pay equity](https://chernoffnewman.com/insights/tag/pay-equity/) - [aflac](https://chernoffnewman.com/insights/tag/aflac/) - [GOAT](https://chernoffnewman.com/insights/tag/goat/) - [lady gamecocks](https://chernoffnewman.com/insights/tag/lady-gamecocks/) - [data privacy](https://chernoffnewman.com/insights/tag/data-privacy/) - [taxes](https://chernoffnewman.com/insights/tag/taxes/) - [economic impact](https://chernoffnewman.com/insights/tag/economic-impact/) - [awareness campaign](https://chernoffnewman.com/insights/tag/awareness-campaign/) - [opioid crisis](https://chernoffnewman.com/insights/tag/opioid-crisis/) - [naloxone](https://chernoffnewman.com/insights/tag/naloxone/) - [opioid](https://chernoffnewman.com/insights/tag/opioid/) - [barbie](https://chernoffnewman.com/insights/tag/barbie/) - [movie](https://chernoffnewman.com/insights/tag/movie/) - [female innovation](https://chernoffnewman.com/insights/tag/female-innovation/) - [the barbie movie](https://chernoffnewman.com/insights/tag/the-barbie-movie/) - [warner brothers](https://chernoffnewman.com/insights/tag/warner-brothers/) - [synthetic opioid](https://chernoffnewman.com/insights/tag/synthetic-opioid/) - [counterfeit pills](https://chernoffnewman.com/insights/tag/counterfeit-pills/) - [fentanyl](https://chernoffnewman.com/insights/tag/fentanyl/) - [fake pills](https://chernoffnewman.com/insights/tag/fake-pills/) - [web & digital experience](https://chernoffnewman.com/insights/tag/web-digital-experience/) - [interactive director](https://chernoffnewman.com/insights/tag/interactive-director/) - [interactive team](https://chernoffnewman.com/insights/tag/interactive-team/) - [digital director](https://chernoffnewman.com/insights/tag/digital-director/) - [interactive projects](https://chernoffnewman.com/insights/tag/interactive-projects/) - [client websites](https://chernoffnewman.com/insights/tag/client-websites/) - [web experience](https://chernoffnewman.com/insights/tag/web-experience/) - [digital experience](https://chernoffnewman.com/insights/tag/digital-experience/) - [AI](https://chernoffnewman.com/insights/tag/ai/) - [AI adoption](https://chernoffnewman.com/insights/tag/ai-adoption/) - [AI staff training](https://chernoffnewman.com/insights/tag/ai-staff-training/) - [project management](https://chernoffnewman.com/insights/tag/project-management/) - [interns](https://chernoffnewman.com/insights/tag/interns/) - [CN Experience](https://chernoffnewman.com/insights/tag/cn-experience/) - [College of Charleston](https://chernoffnewman.com/insights/tag/college-of-charleston/) - [work that matters](https://chernoffnewman.com/insights/tag/work-that-matters/) - [consumer insights](https://chernoffnewman.com/insights/tag/consumer-insights/) - [audience relationships](https://chernoffnewman.com/insights/tag/audience-relationships/) - [installation](https://chernoffnewman.com/insights/tag/installation/) - [CLT Airport](https://chernoffnewman.com/insights/tag/clt-airport/) - [aviation](https://chernoffnewman.com/insights/tag/aviation/) - [infrastructure](https://chernoffnewman.com/insights/tag/infrastructure/) - [narrative](https://chernoffnewman.com/insights/tag/narrative/) - [copywriting](https://chernoffnewman.com/insights/tag/copywriting/) - [editing](https://chernoffnewman.com/insights/tag/editing/) - [washington DC](https://chernoffnewman.com/insights/tag/washington-dc/) - [Black History Month](https://chernoffnewman.com/insights/tag/black-history-month/) - [DEI](https://chernoffnewman.com/insights/tag/dei/) - [D&I](https://chernoffnewman.com/insights/tag/di/) - [Black History](https://chernoffnewman.com/insights/tag/black-history/) - [food trends](https://chernoffnewman.com/insights/tag/food-trends/) - [food & bev](https://chernoffnewman.com/insights/tag/food-bev/) - [beverage](https://chernoffnewman.com/insights/tag/beverage/) - [flavorisms](https://chernoffnewman.com/insights/tag/flavorisms/) - [nourishment](https://chernoffnewman.com/insights/tag/nourishment/) - [packaging](https://chernoffnewman.com/insights/tag/packaging/) - [CEO](https://chernoffnewman.com/insights/tag/ceo/) - [coors light](https://chernoffnewman.com/insights/tag/coors-light/) - [pringles](https://chernoffnewman.com/insights/tag/pringles/) - [little caesar's](https://chernoffnewman.com/insights/tag/little-caesars/) - [coffee mate](https://chernoffnewman.com/insights/tag/coffee-mate/) - [reese's](https://chernoffnewman.com/insights/tag/reeses/) - [mountain dew](https://chernoffnewman.com/insights/tag/mountain-dew/) - [higher education](https://chernoffnewman.com/insights/tag/higher-education/) ## Clients - [DAODAS](https://chernoffnewman.com/insights/client/daodas/) - [SC Ports](https://chernoffnewman.com/insights/client/sc-ports/) - [SC Education Lottery](https://chernoffnewman.com/insights/client/sc-education-lottery/) - [SC Department of Agriculture](https://chernoffnewman.com/insights/client/sc-department-of-agriculture/) - [Charleston CVB](https://chernoffnewman.com/insights/client/charleston-cvb/) - [SC 250](https://chernoffnewman.com/insights/client/sc-250/) - [CLT Airport](https://chernoffnewman.com/insights/client/clt-airport/) - [SC Agribusiness](https://chernoffnewman.com/insights/client/sc-agribusiness/) - [Charlotte Water](https://chernoffnewman.com/insights/client/charlotte-water/) - [MUSC Health](https://chernoffnewman.com/insights/client/musc-health/) - [AES](https://chernoffnewman.com/insights/client/aes/) - [Midlands Technical College](https://chernoffnewman.com/insights/client/midlands-technical-college/) - [Rhythmlink](https://chernoffnewman.com/insights/client/rhythmlink/) - [SC DHEC](https://chernoffnewman.com/insights/client/sc-dhec/) - [Certified SC](https://chernoffnewman.com/insights/client/certified-sc/) - [Fresh From Florida](https://chernoffnewman.com/insights/client/fresh-from-florida/) - [Bonds Referenda](https://chernoffnewman.com/insights/client/bonds-referenda/) - [Charleston International Airport](https://chernoffnewman.com/insights/client/charleston-international-airport/) - [SC Hospital Association](https://chernoffnewman.com/insights/client/sc-hospital-association/) - [Town of Santee](https://chernoffnewman.com/insights/client/town-of-santee/) - [Riverbanks Zoo](https://chernoffnewman.com/insights/client/riverbanks-zoo/) - [Florida State Parks](https://chernoffnewman.com/insights/client/florida-state-parks/) - [SC Election Commission](https://chernoffnewman.com/insights/client/sc-election-commission/) - [Piggly Wiggly](https://chernoffnewman.com/insights/client/piggly-wiggly/) - [City of West Columbia](https://chernoffnewman.com/insights/client/city-of-west-columbia/) - [Center City Partnership](https://chernoffnewman.com/insights/client/center-city-partnership/) - [University of South Carolina](https://chernoffnewman.com/insights/client/university-of-south-carolina/) - [McLean at Lake Wylie](https://chernoffnewman.com/insights/client/mclean-at-lake-wylie/) - [BHDD](https://chernoffnewman.com/insights/client/bhdd/) ## Teams - [Executive Leadership](https://chernoffnewman.com/insights/team/executive-leadership/) - [Staff](https://chernoffnewman.com/insights/team/staff/) - [Leadership](https://chernoffnewman.com/insights/team/people-leadership/) - [Public Affairs](https://chernoffnewman.com/insights/team/public-affairs/) - [Crisis](https://chernoffnewman.com/insights/team/crisis/) - [Contractor](https://chernoffnewman.com/insights/team/contractor/) ## Verticals - [Public Affairs](https://chernoffnewman.com/insights/vertical/public-affairs/)