If you have a website — and every business should by now — keeping a watch on website trends and analytics each year is incredibly important to not only keep your business in Google’s good graces but also to continue to increase user engagement. If you have not made any significant updates or changes to your website lately or you don’t put a lot of time into your website (like set it and forget it) you may be asking yourself — why? Why do I need to update my website annually? There’s a bigger answer to that (which I’ll cover in a later blog post) but for now, you should know that not only should you update your website annually, but you should maintain your website monthly. So let’s talk about annual trends that you should consider implementing to keep your website in its prime.
The New Google Algorithm Update
In May 2021, Google will be introducing a new way of ranking called the “Page Experience” signal which will be added to its core algorithm. It will combine the current user experience with Google’s core web fundamentals to improve the way it evaluates the overall experience on each page. The new signal will look at these essentials: mobile-friendliness, safe-browsing, HTTPS-security and site speed, to name a few. To dive into this update, check out this article from Search Engine Land that explains it well.
Voice Search Optimization (VSEO)
If you’ve ever asked Alexa or Siri a question using IoT (Internet of Things), you’ve utilized voice search. Voice-based technology has dramatically changed the way users perform searches. Digital voice assistance is projected to triple to 8 billion by 2023. Creating content on your website in the form of direct questions in semantic – or natural language – is a priority for 2021. Adding direct answer, short answer and long answer keyword content strings will optimize your website for search. The key is knowing which content to phrase this way that is relevant for your industry and the end-user. If you need some help in identifying, prioritizing and updating content, we can help.
Video, Video, Video
If you’ve not considered adding video before, now is the time to do so. Users are expected to view upwards of 100 minutes of video per day in 2021. Users are viewing nuggets for on-the-go consumption and also are returning to TV for video streaming. Not only on your website but also for your other digital channels should video be invested. Social media channels, for example, users view an average of 8 billion videos daily and have the highest post engagement. Engaging thumbnail images, mobile optimization, correct schema tags, captioning and optimizing content including title and description will boost results in search engine results pages (SERPs).
Increase in Cybersecurity
As more and more users are online malware attacks and other hacker attacks are becoming more prevalent. According to Cloudflare, the number of Distributed Denial of Service (DDoS) attacks on websites has jumped from 5.1% in January 2020 to 27.8% as of September 2020. Ensuring that you consistently update your website software as well as plugins and SSL is critical to keeping hackers from stealing data.
This is something that can easily be prevented by simple monthly website maintenance which will go a long way in preventing hackers from gaining access to your website. Fill out this form to request our updated 2021 website maintenance and optimization services to see which you may need for your business.
All SEO is Now All Mobile SEO
Google will be looking for a mobile site first which will give a website a better chance of landing higher in SERPs. Your website ranking on Google is determined solely on mobile optimization as Google is basically ignoring desktop websites. If you’ve been putting off optimizing your site for mobile, now is the time to make it a priority in 2021 or you will most likely fall to page two in SERPs, and no one wants that.
The impact of COVID-19 saw the fastest acceleration of digital for 2020 and the trend is sure to continue. 2021 website trends and analytics are essential to help you know where to put focus on your website and ensure you are giving users the best possible experience that is technology forward and hits all the bases of what users are expecting. But don’t forget the synergies needed with your other online strategies – meaning don’t put all your eggs in one basket. Not only will this increase engagement and funnel users through the online journey you want but also, you’ll be in the happy place where Google will reward you with higher organic SERPs and rich snippet exposure.