As marketing and communications professionals working in a constantly changing media landscape, we’re accustomed to evolving our approach – no matter the time of year. But there’s something special about starting the new year with a fresh perspective, especially when it involves new expertise on our team. We’re thrilled to announce that Portia Simmons has joined our Chernoff Newman family as a media buyer and will be based in our Columbia, S.C., office.
Portia will negotiate and place media of all types, while also handling media research and ensuring strategic alignment of overall campaigns for Chernoff Newman clients. She brings nearly five years of experience, most recently as an assistant broadcast buyer in Atlanta, Ga., where she assisted with executing media schedules for well-known brands such as Disney, General Motors Company and Longhorn Steakhouse. With roots in Eastover, S.C., Portia previously freelanced with the City of Columbia public relations and media department and started her career at WIS-TV News 10 as a news producer and video editor. Portia is a graduate from NC A&T State University with a bachelor’s degree in journalism and mass communication.
In her spare time, Portia enjoys hair styling and creating custom hair units, attending R&B and hip-hop concerts – she’s seen close to 100 live performances so far – and binge-watching documentary-style shows like Forensic Files and Snapped.