In this new digital world, businesses are constantly looking for new ways to communicate and market to audiences. At Chernoff Newman, we work with clients to provide strategies and tactics utilizing web, mobile and other interactive applications. There is also a growing trend in the business community where organizations are using “apps” to stay better connected to their employees and provide ways to become more efficient and productive. For instance, almost 100% of Chernoff’s employees are smartphone users, and recent research indicates that users spend an average 667 minutes using apps each month. By encouraging employees to use particular business apps, the result could be a more efficient and productive staff. The following article, which appears in the July/August Technology edition of South Carolina Business Magazine features some of these popular business apps.