The Citadel has been turning students into principled leaders for almost 200 years. A diploma from the Citadel is proof of the educational foundation received and the steadfast training of honor, respect and duty.

When we were asked to come up with a creative way to feature The Citadel’s Dare to Lead campaign, we focused on defining the idea of leadership – what leaders are made of, what leadership has meant in the past and what it means today.

The result is a multi-platform campaign that uses bold imagery, powerful quotes from renowned leaders and feedback from an engaged audience to arouse curiosity among prospective students and to motivate alumni supporters.

Viewers can use the campaign’s website to learn about the school, contribute their own thoughts on leadership and make a donation. Check out the campaign for yourself by visiting and find out what leadership really means at The Citadel.