In this Op-Ed for the Columbia Regional Business Report that was published in September 2009, CN creative director, Heather Price, and CN associate creative director, Jennifer Hammes, explain and explore the impact of guerilla marketing, ambient media and other creative social media tactics to break through the clutter of traditional advertising. Using high profile national examples and campaigns that CN created for clients such as Force Protection and the South Carolina Department of Agriculture, they illustrate how unconventional marketing tactics can be successful and cost effective.
September 21st, 2008 – CRBR CN column
