Today, October 5th, 2019, is World Teachers’ Day and we at Chernoff Newman invite you to help celebrate the occasion by showing gratitude towards the educators in your life. We know these folks work harder than most and make so many sacrifices to provide opportunities in classrooms across the state.
The theme of 2019’s World Teachers’ Day is “Young Teachers: The future of the Profession.” The hope behind this year’s theme is that people will celebrate the teaching profession worldwide, consider all the achievements made, and address some of the issues central for attracting and keeping the brightest minds and young talents in the profession.
The approaching holiday, and theme more specifically, makes us look towards great work that Chernoff Newman gets to do with the South Carolina Department of Education (SCDE).
At the beginning of 2019, there was a shortage of 5,300 teachers in our state. Because of this statistic, Chernoff Newman and the SCDE have been focusing our efforts on teacher recruitment and retention in the state. These efforts include increasing awareness of key program advantages and benefits, such as loan forgiveness, the PACE program, and various CERRA initiatives while telling captivating stories through video to showcase the lasting impact that teachers have on our students’ lives. We hope this work will help to increase the number of applicants and ultimately teachers within the state.
To increase awareness about the teacher shortage and share information about various teaching recruitment programs, we created multiple radio spots that ran across the state. These spots focused on the teacher shortage, the PACE program, and teacher loan forgiveness. The same messaging was used on the SCDE’s social media platforms where we targeted South Carolinians by age and demographic, and specific likes and interests.
Chernoff Newman also worked with the SCDE to develop testimonial videos to highlight those that have benefitted from the South Carolina education system, those that are making education better in South Carolina, and well-known faces that got their start in our state.
We look forward to continuing our work with the SCDE to find ways to make the profession of teaching a first choice again. To learn more about becoming a teacher in South Caroline, visit DedicationtoEducation.com.
Today, join Chernoff Newman and take a moment to reach out to the educators in your life! They deserve to be celebrated.