Any agency veteran will tell you: no one knows with 100% certainty what happens in the process of pitching new business. There are simply too many variables to why one agency is chosen over another – personalities, politics, weather patterns, you name it.
But there is lot to be inferred about an agency from the work it tallies: strengths, versatility, nimbleness, even geographic proximity and prominence.
In our most recent list of new business wins, here’s what you will learn about Chernoff Newman.
In healthcare, Orlando Health tapped us for a brand tracking research assignment and we are working with the SC Hospital Association on a rebranding effort that includes development of an entirely new website. There is a cornucopia of new work in the Food & Beverage sector, including a new paid media program and an entirely new Fresh from Florida digital experience in the works, a website for Farm to Institution, packaging design for Dean Foods Egg Nog, a host of marketing communications efforts for Tiller Foods and a branding and interactive project for The Nut House is underway. We’re also providing public relations and social media support for the opening of the newest Halls Chophouse restaurant in Columbia.
The SC Education Lottery once again chose us to handle creative services, while we continue to work on their paid media planning and implementation. Under a new contract, we will continue to provide marketing and branding services for Midlands Technical College. Up north, the agency graduated from project work to becoming an agency of record for Charlotte Douglas International Airport, just in time to develop new creative and social media services for holiday parking and shopping promotions. And we’ll build on a relationship with JUSTRAC and the Rule of Law Collaborative to provide web development, SEO and other interactive services.
Eyeing our extensive work at the University of South Carolina, the Wolfpack Club at NC State University retained us to provide research, rebranding and supporting services. Entertainment company Flight Fit N Fun tapped the agency for marketing support. We’ll also handle an interactive project for Rhythmlink, a B2B manufacturer of electrodes, cables and other specialized products for medical scanning applications. First Tennessee Bank retained us as public relations counsel to support its merger with Capital Bank in the Charlotte, Charleston, Columbia and Greenville/Spartanburg markets. The Navy Office of Community Outreach has also hired us to provide public relations and community engagement for its upcoming Navy Week in Charleston next Spring. And last but not least, we also helped the Arts & Science Council in Charlotte with new messaging for its 60th anniversary celebration.
Every assignment we take on ultimately becomes a reflection of what differentiates us from the pack, for new and existing clients. The process is one of the few certainties in winning new work — and one that we will never take for granted.