Small business owners face overwhelming challenges everyday. That’s not to say that the benefits don’t outweigh the trials – they do – but it’s difficult for business owners to focus on their mission while singlehandedly dealing with everything else that goes into maintaining a business.
Our client, the National Federation of Independent Businesses (NFIB), works to take some of the pressure off business owners by advocating on their members’ behalf in Washington D.C. and elsewhere in the country.
We were asked to develop an ad that would appear in the Small Business Journals across the U.S. to educate audiences and raise awareness of all the ways in which NFIB helps its members to run a smooth operation.
The final product is an ad that draws attention to the hectic lifestyle and many responsibilities of small business owners and shows how NFIB can alleviate some of the stress and let business owners concentrate on their craft.