Anytime Facebook makes a change to its platform, it seems like all 850 million of its users automatically reject it (usually by updating their status). But once they realize Facebook has left them with no other option, they accept it and carry on (adding more friends or fans as they go).
In early 2012, Facebook officially launched the new look for personal profiles, the Timeline. To no surprise, the initial response was not overwhelmingly positive. But after deleting any incriminating photos and nixing the posts that would not make anyone’s mom (or boss) proud, people began to publish their Timelines…and they actually liked them.
So much so, that Facebook recently announced that Facebook Pages, not just profiles, would take on the look of the Timeline. In fact, it is happening soon. By March 30, 2012, all Facebook Pages will be converted to the Timeline format.
So, what does this mean for you and your brand?
For the first time on Facebook, users will actually get to see a big picture view of your brand. The Timeline looks at your brand from a historical perspective, starting from the day your brand was born. It allows users who visit your page, to not only see where you are going, but also where you have been. It is no longer a feed that updates, pushing old news to the bottom and eventually off the page. On the Timeline, your posts live on forever.
Timeline gives your brand depth, but only if you utilize the tools it provides. To take full advantage of the Timeline, you must consider the milestones, the highs (and the lows) and the visuals that go along with your path to building the brand you own today. And then, you have to fill it in.
We recently updated the Chernoff Newman Facebook Timeline, and had a lot of fun while doing it. But, you can bet we did not go at it blindly, we developed a strategy for what we wanted our Timeline to look like and then assigned tasks to get it accomplished. In fact, we pulled out all the stops. We combed through old photos, picked the brains of our founders and solicited input from all employees. We wanted our fans to get a “behind-the-scenes” look at some of our finer moments, which you can check out here.
The prospect of updating your Timeline can be intimidating, and we are here to help. We gauge social media interaction, just as we do traditional advertising and PR, with strategic insight. And that starts with a plan of action. If you are looking for an influential social media strategy or simply a plan to switch your Facebook Page to Timeline give us a call, we’ve got you covered.