Bruce spends his day focused on leading the accounts for several our highest profile clients, including the Florida Department of Agriculture, the National Federation of Independent Business (NFIB), and T.G. Lee Dairy. While his primary emphasis has been on product marketing, he has supervised introductions of brands at all stages of development, including concept generation, research, test marketing and regional/national expansion. Bruce will serve as the primary contact.
In addition to his financial/insurance, healthcare and food & beverage experience, Bruce has also worked in a variety of other industries with clients like Health Central in Orlando, McArthur Dairy, Duda Farm Fresh Foods, USA Mobility, Nextel, Sprint Business Systems, the Pool People and Orkin.
He has more than 30 years’ experience in account management and media planning, and before joining Chernoff Newman, he worked for Liller Neal, Tucker Wayne and J. Walter Thompson. Bruce graduated from Florida State University with a degree in marketing/ communications. After working in Atlanta, he moved back to his home state of Florida and serves as general manager of our Orlando office.