Elizabeth has the rare knack for understanding clients’ needs and expressing them in the marketplace through compelling, persuasive imagery and design. While art direction and graphic design are what normally keep Elizabeth busy at Chernoff Newman, her analytical side pushes ideas until they click, both strategically and conceptually.

As an associate creative director, Prim leads the firm’s creative and design team. She has nearly two decades of experience creating strategic advertising and design content for a wide range of clients. Her expertise includes branding, logos, broadcast production, web design and print and collateral. In addition, she designs and develops creative assets – both static and motion – for social channels and digital media buys. She works with a range of clients, including Medical University of South Carolina, Piggly Wiggly, Florida Department of Agriculture, South Carolina Department of Agriculture, NFIB and AES.

Elizabeth’s expertise has landed over 100 awards including national and international recognition. She currently serves on the board for Trident United Way, where she chairs the marketing and communications committee. A Furman University graduate, Elizabeth has been with the Chernoff Newman team for 15 years.