As director of research, Fenton Overdyke uses his 20+ years of experience to lead the agency’s marketing research division. A skilled moderator and analyst, he is involved in all phases of the research process from client consultation and methodology recommendation to analysis and reporting of findings. He’s relied on for his unique ability to turn data into actionable insights.

He’s conducted research in a range of industries, including healthcare, education, agriculture, and food and beverage.

Fenton carves out time for active community service, serving on the Executive Committee of the Board for the Salvation Army of the Midlands as Past Chairman. He holds a B.S. and an M.B.A. from the University of South Carolina.