Through strategic and creative direction, Heather helps create and maintain brands for some of the agency’s most high-profile clients including the CLT Airport, SC Department of Agriculture, US Utilities, BlueCross BlueShield of South Carolina and the Florida Department of Agriculture. No matter what client she’s working with, Heather has her finger on the pulse of what’s next in the interactive and social realm – and how these new means of communication layer with more traditional mediums to form an omni-channel approach to marketing. No matter where these messages come to life, she still relishes the moment that an idea moves from concept to reality. In her 20+ year career, Heather’s work has earned countless local, regional and national awards.
Heather leads the creative and account service teams at the agency, focusing on strategically driven work that both achieves results for our clients and delights consumers through creativity. She is a guest speaker at local marketing events and in the college classroom, and has also served as a regional judge in the creative field.
Heather is a member of the 2014 class of Leadership Columbia, the 2015 class of the State Newspaper’s 20 under 40 and currently serves on the board for Big Brothers Big Sisters of Greater Columbia and the WAGE committee for the Women’s Rights and Empowerment Network. She a proud graduate of The University of North Carolina at Chapel Hill, holding a bachelor’s degree in journalism and mass communication.