As Associate Media Director, Molly develops, executes and analyzes results of media strategies and plans for Chernoff Newman clients. Based in our Charleston office, Molly works to identify the most relevant platforms for our clients advertising needs, including Charleston County Aviation Authority, South Carolina Ports Authority and Florida Department of Agriculture’s Fresh From Florida.

With an omni-channel approach, Molly finds the most ideal mix of media for each account and figures out the perfect placement and timing for message delivery. Molly connects with clients and negotiates with her media contacts to determine the most effective strategy to garner maximum exposure. Her expertise is in media research and strategy, marketing communications and social media marketing.

Molly is a graduate of the University of South Carolina with a B.A. in journalism and mass communication. She is a member of the American Marketing Association and actively volunteers in the College of Charleston marketing department. Prior to joining Chernoff Newman, Molly was an integrated media planner for J3 brands within the Johnson & Johnson portfolio including Splenda, Motrin Franchise and Lactaid. She also worked as a digital planner for NBC News where she identified opportunities for brands to partner with Today, MSNBC, CNBC and NBC News digital platforms for effective digital campaigns and impactful activations/sponsorships.