Peter LaMotte is a skilled marketing, public relations and advertising executive with experience in complex communications, reputational issues, marketing and advertising strategies.
Over the last two decades, Peter has built his expertise by working with clients all over the world. Peter brings this diverse background to Chernoff Newman to provide holistic and integrated solutions to needs of their clients.
Prior to joining Chernoff Newman, Peter spent ten years in Washington, DC including leadership of digital strategy for a premier crisis and reputation firm where his client base included Fortune 100 corporations, international associations, individuals and foreign governments. Prior to that he ran an online advertising agency that created rich media content for global brands through a network of creative professionals from around the globe. Peter also served as a marketing and communications consultant. He also has rich technology and marketing experience working for firms in Los Angeles, CA and Memphis, TN.
Peter is often quoted in national media outlets including the Wall Street Journal, Washington Post, Forbes and industry publications such as Stat News and PR Week. He has taught classes and seminars at Georgetown University, University of Maryland, Vanderbilt University and American University on the topics of reputation management, entrepreneurism, and marketing. He holds a BA in International Business from Rhodes College and an MBA from Vanderbilt’s Graduate School of Management. Born and raised in Beaufort County, SC, Peter now lives in Charleston, SC with his wife, son and daughter.