As Media Director, Sara finds the most efficient ways to make things happen for our clients once the message hits the airwaves. As the person who oversees all of the agency’s media planning and placement, Sara takes pride in finding just the right place for our creative executions to shine. Her strategic media prowess is put to work for Palmetto Health, the South Carolina Education Lottery, the Florida Department of Agriculture, NFIB and Riverbanks Zoo and Garden.
Sara says she gets the best of both the creative and account service worlds in our business. She develops relationships with clients and vendors, comes up with innovative strategies and promotions and participates in research to satisfy her analytical side. While her background is solid in regional and national television planning and placement, she specializes in national interactive and SEM/SEO planning and placement, as well as negotiating added-value promotions.
A native of Indiana, Sara chose to move to a warmer climate to attend the University of South Carolina. And while we like to say that move changed her life, nothing would compare to the fact that she’s now a mother to adorable twin boys. To say she’s good at juggling is an understatement.