Tye has helped develop and implement communications strategies for both business-to-business marketing and business-to-consumer advertising campaigns at the national level. His particular experience in healthcare, technology, manufacturing and energy clients like Cierra Photonics, Dayton Power & Light, BlueCross BlueShield of South Carolina and Midlands Technical College have provided him the opportunity to create strategies from small startups to huge corporations.

No matter who he’s working with, Tye’s approach to branding pairs strategy with creativity for original and highly-focused marketing efforts. He studies people, what motivates them and ultimately how they connect with the brands he serves. Engaging people in two-way conversations with each other and the brands that they love is what it’s all about for him.

Outside of the office, you’ll find Tye chasing his family from school to the soccer field or playing lead guitar for his locally world famous band, Jet Lag Jones.