Public Affairs Manager Emily Brady recently spoke with PRWeek about how marketing communications agencies are working with elections officials across the country on voter outreach, registration and turnout efforts:

Meanwhile, South Carolina has retained Chernoff Newman to run its election awareness campaign. The firm has worked with the state since 2004.

South Carolina has re-upped with Chernoff instead of a competitor because of its familiarity with the state’s expectations.

“Their experience with elections goes back to 2004, and that gave them an edge over others,” said Chris Whitmire, director of public information and training at the South Carolina Election Commission. “There was a knowledge gap, and that came across in  with the proposals.”

This time around, Chernoff plans to put greater emphasis on social media as part of its outreach, said Emily Brady, manager of public affairs at the firm.

“The election commission wants to make sure there are increased opportunities for engagement,” Brady said.