Let 2012 be the year that brands embrace consumers in their new favorite online hangouts – unique and specific niche social networks.  Social platforms like Pinterest, Viddy and Instagram are gaining popularity by appealing to the design-, video- and photo-loving inclinations of consumers. They provide a cultivated space where consumers can focus on activities they love with fellow evangelists.

Chernoff Newman helped crazed shoppers rest a little easier this holiday season by creating a Holiday Gift Guide on the niche network, Pinterest. Over the course of a month, 1,700 visitors enjoyed and were inspired by the guide, featuring curated gift selections, and connected with the Chernoff Newman brand. So get specific and take a spin on a niche social network. Remember to find a space that makes sense for your brand, offer something of value and keep your communication personal.

Still hungry for 2012 trends? Enjoy 30 social media predictions for the New Year.