The South Carolina Recycling Council unveiled its new brand today and we are proud to say we were a part of this important initiative. During our Brand Discovery sessions, we realized that to facilitate behavioral change – in terms of recycling at the end-user level – the brand needed a much friendlier, consumer-centric essence. As we sat together, it was discussed that even small changes at both the consumer and business level would make radical differences in terms of environmental protection and the economy. The new brand would need to clearly articulate the importance of recycling to our own futures, the future of our Earth and the positive business changes that result. We’re happy to announce the culmination of our efforts as RecyclonomicsSC: Small changes. Big returns.