In the wake of Superstorm Sandy, millions of Americans are living without power. As a leader in storm restoration, when Mother Nature lashes out Pike Electric steps up to help. In this case, sending crews from across the country to help get the lights back on. While this may seem like a big job, this is just another day in the life of a Pike lineman.

Pike has spent more than 65 years delivering innovative energy solutions to their customers. In developing the print campaign for Pike Electric, LLC the challenge became, “How do we demonstrate the depth and breadth of this experience?”

The visuals became critical. We needed real linemen, on the job to demonstrate their capabilities. To capture these images, we enlisted the help of photographer, Keith Lanpher. The copy was equally important, and allowed us to elaborate on their specific areas of expertise. And the result, well let’s just say it’s pretty powerful.