2020 was not all bad

It’s true. Despite the constant reminders of COVID-19, our team learned a lot last year. We realized we could work closer together, even when we were more spread apart. That included getting more creative when it came to presenting to clients. We even figured out how to lock down a television production set to be safe and secure while preserving that magical feeling of bringing an idea to life.

Celebrating the American Advertising Awards through Zoom

Last Saturday night was another learning moment for me while celebrating our team, production partners and amazing clients from the comfort of my backyard by our roaring fire pit. Here’s what it takes: a wireless connection for Zoom™ and its chat box, an active Slack™ channel for agency celebrations and fast fingers for cell phone text threads. People’s computer and phone cameras were not on for the event itself (Jason Sudeikis’ tie-dyed sweatshirt may be a good reason why), but we did manage to pull off a Zoom happy hour prior to the American Advertising Awards show’s start. Of course, we got a screen shot of all of us who were logged in.

The Chernoff Newman team honored the tradition of meeting ahead of the American Advertising Awards for cocktails. This time is was virtual.

I applaud our team at the agency for continuing the quest to come up with original, innovative, clutter-busting ideas that help drive business to our clients – especially in the middle of the pandemic! And to our clients, I thank each one of you for trusting us with your brands and for allowing us the opportunity to try new things. Last, but not least, I want to thank our production teams for helping bring these ideas to life.

SC Education Lottery Tiny Stories Campaign

Best of Broadcast, Best of ShowGold ADDYs for fully campaign, Cat Mandu,
Fritz & Junebug, Promos,
Road Trip
Special Judges’ Award for Cat Mandu VFX
Silver ADDYs for Bart, Chaz Dingus, Family Reunion, Meet Tina, Digeridoo radio

SC Education Lottery Your Passion is Our Purpose Campaign

Gold ADDYs for campaign and Sarah
Silver ADDYs for Cierra, Daniel, Sarah, Cinematography

SC Election Commission No Excuse SC TV

Special Judges Award, Silver ADDY

MUSC Don’t Go Viral

People’s Choice Nominee, Gold ADDY

DAODAS Disclaimer TV

Silver ADDY

DAODAS QuaranMemes Social Content

Silver ADDY

DAODAS meme     DAODAS Meme     DAODAS Meme

DAODAS The Pause Integrated Campaign

Silver ADDY

DAODAS twitter posts on talking to your kids about addiction



SC Department of Agriculture Drumroll TV

Silver ADDY

SC Department of Agriculture Too Good for the Before Shot Print

Silver ADDY

Print ads for Fresh on the Menu

Town of Santee Shhhhh! Digital and Social Campaign

Silver ADDY