The development process should not end once a website is launched. Instead, Chernoff Newman believes that it is imperative to add regular website maintenance so that a website is monitored and optimized regularly.

Once your well-structured website is up and running it’s important not to stop there. Website maintenance by regularly updating and supporting your website is critical to keep it operating at full capacity. Just like a car needs maintenance to operate efficiently, your website does as well. Just like how you update your iPhone or Android, you need to update your website as well. WordPress and plugins are automatically updated and will affect your website’s performance. Properly maintaining your site helps to ensure site security, boost traffic to your site and much more.

Site Security

Security is the main reason that website maintenance is so important. If your organization is using a content management system (CMS) like WordPress, you will want to ensure that your site is keeping up with software patches and security updates.

Failing to update gives hackers the chance to steal data from your site.

Boost Site Traffic

In order to provide searchers with the best quality content, search engines such as Google raise rankings for websites that are updated regularly. A higher ranking increases your site’s visibility, which increases the likelihood that your content appears when your target audiences search for relevant keywords. Updating your site with valuable information, fixing broken links, removing duplicate pages and keeping your content updated will help drive both new and returning visitors.

Google will raise rankings for websites that are updated and maintained regularly.

Reduce the Risk of Damage to the Integrity of Your Website

Without proper maintenance and updates, the greater the risk of encountering a problem when you do finally update your website. Updating your website monthly will greatly reduce or eliminate problems. Skipping an update (like 4.0 to 7.0) is not recommended because at some point you will be forced to update. And because previous updates were skipped the trickle-down effect for plugins and other modules, you are putting your website at risk of breakage and security issues.

Skipping previous website updates will cause a trickle-down effect for plugins and other modules putting your website at risk.

Wasted Time and Budget

When website updates are not made when they become available and you then have to go back and update them later, this can turn into a much larger development and quality assurance effort. The developer will need to spend much more time making the updates because the impact on the site is greater due to the increased number of updates over time. Implementing the update when it becomes available provides you with the latest and greatest functionality right away, overall improving your site and will save you time and budget without having to estimate a larger scope of work.

Implementing updates when they become available provides you with the latest and greatest functionality right away.

Broken Features Result in a Poor User Experience and Loss of Website Visitors

Without monthly website maintenance updates, your website will start inevitably breaking. The sooner you perform updates, the sooner your website receives new functionality that comes with the update. Just as you update your mobile phone for the new latest and greatest experience, the same holds true for your website. If you’re using an older version of WordPress or an old plugin, your overall experience is a lot different and often slower than someone using the latest version.

Updating your website monthly will ensure you are always using the newest functionality and providing the best user experience possible.

Website Speed Slows and Decreases Functionality and User Experience

With each new release comes performance improvements that make your website more efficient. A slow website equals increased site abandonment rates. Website speed goes hand-in-hand with conversions and site results. Speed also has an impact on SEO.

Making these regular website maintenance updates will help you avoid potential downfalls, save you time and money and make your site as secure as possible. If it seems like an overwhelming and intimidating process to handle on your own, don’t worry, that’s why we’re here.

Website maintenance follows a well-developed website

Chernoff Newman takes a proven, 8-phased approach for all interactive website projects. Through our design and development process, we are constantly looking for ways to allow for optimum SEO (search engine optimization), usability for enhanced user experience as well as technology and plugins for minimal website maintenance requirements after a website goes live, to name a few.

If you have any questions on how to keep your website running optimally, or would like to know more about our website design and development process, please complete this short form and we’ll be in touch.

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