It's the sunshine.

The crop of Florida’s Sunshine Sweet Corn is looking good again this year, and Chernoff Newman developed a media plan to ensure that shoppers in the Midwest and East know all about it.

Florida corn growers are first to market each year with this staple of every warm-weather meal, and new spots running in Buffalo, Indianapolis and Raleigh let consumers know that whether they grill it, boil it or roast it during the month of April, chances are that cob came from the Sunshine State.

Read more details on the where and why of the campaign in the most recent issue of The Packer.