Two shows, two wins.
The agency picked up two more award wins this year – from two different shows.
We brought home Best Logo Design for our rebranding efforts for the Charleston International Airport at the Spark! Awards, hosted by the Charleston AMA.
The agency sought to reflect the storied city’s past and its bright future in a logo that is distinctly Charlestonian. The award-winning design has been implemented throughout the airport. A social media campaign, traditional and online advertising were also updated with the new brand. You can preview the work here.
We also struck gold at the AAF District 3 Level, winning a Gold ADDY® for Piggly Wiggly’s Big Pig 100 Campaign.
This integrated campaign celebrated 100 years of business for Piggly Wiggly, which opened in 1916 as the first ever self-service grocery store. We focused on the history of the company and the grocery industry, using shelf talkers, private label brand packaging, point-of-sale materials and 100 days of social media content to increase brand awareness and affinity. The full campaign can be seen here.
With the District win, the Big Pig 100 campaign will now go on to compete at the national level. Crossing our fingers that this pig goes on to fly even higher.