Alive Day

The story of an ordinary man placed in an extraordinary situation.

Results

Kyle's website launched in June to the tune of nearly 12,000 unique visitors in the first month. He continues to tell his story through speaking engagements across the nation.

Objective

Create a brand for the next phase of Kyle's journey and build a platform for his point of view.

Strategy

Design a strong, versatile and authentic brand to mirror Kyle's values of service before self, purpose and perseverance.

Tactics

We built a brand for Kyle and brought it to life online via a website, social content and in collateral materials, including a metal, die-cut business card that's as badass as he is.

Follow Kyle's Journey

Today you can find Kyle either speaking about his experience or living life to the fullest. Follow his pursuit of happiness on Instagram at @chiksdigscars. *We’ve changed Kyle’s address to protect his identity.