The story of an ordinary man placed in an extraordinary situation.
Results
Kyle's website launched in June to the tune of nearly 12,000 unique visitors in the first month. He continues to tell his story through speaking engagements across the nation.
Objective
Create a brand for the next phase of Kyle's journey and build a platform for his point of view.
Strategy
Design a strong, versatile and authentic brand to mirror Kyle's values of service before self, purpose and perseverance.
Tactics
We built a brand for Kyle and brought it to life online via a website and social content and in collateral materials - specifically with a metal die-cut business card that's as badass as he is.
Follow Kyle's Journey
Today you can find Kyle either speaking about his experience or living life to the fullest. Follow his pursuit of happiness on Instagram at @chiksdigscars. *We’ve changed Kyle’s address to protect his identity.