Print ads and posters feature cleverly designed images using visual elements from money – an untraditional approach for the financial sector that helps CPM stand out.
Simple, eye-catching outdoor helps reinforce our message and encourages people to visit branches for some free goodies – like craft beer.
‘Yard signs’ and posters at branch locations featured tempting reasons for people to stop by – including a window poster at the Park Circle branch, which is adjacent to the area’s annual St. Patrick’s Day celebration.