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Bold Recipe for Success

Targeted media relations elevates awareness of S&D’s corporate commitment to advancing culinary education through annual student cooking challenge at Johnson & Wales University.

More than 9 million impressions in news and social media outlets including Charlotte Observer, Charlotte Magazine, Creative Loafing and behind-the-scenes TV stories on local FOX, NBC, CBS and CW affiliates.


Build awareness of S&D Coffee and Tea’s reputation as an innovative culinary industry player and supporter of tomorrow’s culinary leaders.


Increase media exposure of the S&D Culinary Challenge through an aggressive earned media strategy that highlighted the “secret sauce” behind the competition’s success.


Package and share stories about the student competitors and industry leaders who keep the annual competition thriving. Engage reporters, editors and bloggers in the competition through a series of events, from participating in semi-finals taste tests, to serving as judges in the competition.

Put our thinking to work

If you're looking to combine creativity with business know-how and are interested in results-driven, integrated communications solutions for your company, then we'd like to talk.

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