The Southeastern Wildlife Expo is an annual Southern staple for outdoorsmen & women who also love to eat.
Results
Facebook and Twitter combined for 77K impressions; Facebook engagements were up 567% from last year; Overall followers increased by 130 over the four day event.
Objective
Increase awareness of the Certified SC Grown and Fresh on the Menu brands so that attendees understand the important role farmers play in the state.
Strategy
Entice SEWE attendees into the tent with cooking demos and prize packs so that we can turn engagement at the expo into a lifelong fan of the brands.
Tactics
Social countdown, a daily Twitter scavenger hunt, Facebook Live features and Instagram stories for a sneak peek into the action.
Encouraging Downloads
While chefs participated in cooking demonstrations, we pushed the Fresh on the Menu app to ensure that consumers were downloading on sight.