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The Blippar app allowed us to add video content and the ability to download our Fresh on the Menu app to our beautiful living wall, as well as our print ads and posters.
Knowing that our audience loves a good photo opp, the wall served as a great place to engage on social channels. The #freshisbest hashtag was trending.
In the middle of our campaign, the Pokemon Go craze hit the east coast. We capitalized on that, creating lures to get players to certain places where we could engage them in a conversation about the Fresh on the Menu app.
Not only did we talk up the reasons why to choose a restaurant that serves local food, we also offered fresh produce to those who stopped by.