We have added 300 restaurants to the app—a list that continues to grow as more and more consumers are seeking out locally grown food.
Increase participation in the Fresh on the Menu program, a distinction given to restaurants who source 25% of their menu from Certified SC Grown foods.
Create an app for foodies to use to find locally grown food in restaurants both where they live and where they are visiting in South Carolina.
Before we launched the app for consumer use, we started to revamp the program with a sell-in kit to the restaurants who we wanted to participate. From there, we built the content for the app and then began to market it statewide through outdoor, print and online messaging.
In addition to showcasing the restaurants who serve Certified SC Grown food, the app also includes a chef bio, a recipe from the restaurant and a feature on the farm that supplies the food.
The app and the marketing materials to support it have won big at local, regional and national competitions. The campaign took home Best of Show from both AIGA and the American Advertising Awards.
If you're looking to combine creativity with business know-how and are interested in results-driven, integrated communications solutions for your company, then we'd like to talk.