This campaign delivered 110 engaging and creative blog posts, complete with photos and stories about Fresh From Florida. These blog posts generated over 6MM impressions. Engagement on blog posts was high as evidenced by 464 comments and 20,260 social shares by readers, producing 7,579,217 impressions.
The campaign successfully facilitated two-way conversations, deepening relationships between the Fresh from Florida brand and consumers. By allowing consumers to participate in the brand narrative, we created Fresh from Florida brand enthusiasts.