The Justice Sector Training, Research and Coordination program needed an identity update and innovative website to share its activities and information with rule of law practitioners.
justrac.org
Results
In its first eight months, the JUSTRAC website had nearly 2,300 unique visitors, with over 11,600 page views.
Objective
Create a visual identity and web presence that reflects the significance of JUSTRAC, a cooperative agreement between the Rule of Law Collaborative, University of South Carolina, and the Bureau of International Narcotics and Law Enforcement Affairs, U.S. Department of State.
Strategy
Create an interactive hub for its geographically dispersed audiences to find opportunities to attend training and symposia, access research and network with one another.
Tactics
Logo, website with a robust interactive map, social media channels and collateral were all a part of the brand. A logged-in environment on the website allows the international rule of law community to ask questions and engage in rich discussions around rule of law issues around the world.
Working for the greater good
The Rule of Law Collaborative at the University of South Carolina is strengthening rule of law programming within the justice sector to the benefit of everyone in the world.