With any event marketing, the weather makes for a good or bad year. We were lucky when we launched this campaign to have had great weather. That, coupled with the new creative executions, lead to a successful event.
Generate more traffic than years’ past to the Lights Before Christmas event.
Play on the family tradition of visiting the Lights by also tying the spot into one of the most recognizable and enjoyable Christmas movies of all time.
Television supported the weight of this campaign, with support coming from outdoor boards and a run of local banner ads.
We shot this spot overnight and let us be the first to say that animal noises at night are both interesting and scary at the same time.
If you're looking to combine creativity with business know-how and are interested in results-driven, integrated communications solutions for your company, then we'd like to talk.